Have you decided what you’re passing out at your next trade show? It’s a more important decision than you might think. Businesses often mistakenly provide trade show handouts simply for the sake of having something to give to booth visitors.
But your trade show handouts could pack a lot more power if you give them a purpose beyond bag filler. Take a look at these three easy ways you can create a memorable branded experience with your trade show handouts:
1. Tailor Your Trade Show Handouts for Each Show
Adapt your content into an organic look-and-feel to help visitors connect your brand with the show. Consider including the name of the show, applicable logos, color schemes, and other elements to make your content look as though it “fits” with the show’s theme. The goal is to build trust with attendees by positioning your brand as one that adds purpose and value to the show.
2. Opt for Visibility
Paper handouts can be an effective selling tool for the recipient but do little to drive booth traffic. Instead, opt for larger, branded items that won’t go straight into a folder or bag as soon as they’re passed out. Items like flashing buttons or stickers with your booth number, printed bags, or cups are hard to ignore as they travel with your visitor through the exhibition hall, and can act as “free” advertisement if they’re visible to others.
3. Encourage Repeat Traffic
Studies have long shown it takes upwards of seven impressions to make a message stick. Aim to get your visitors to stop by your booth more than once to boost your impressions. Your trade show handouts could include a schedule of events at your booth, such as planned demonstrations, or prompt them to enter a different drawing each day of the show.
Did you know we are located only a few miles from all of the Las Vegas convention halls? Not only that, but we provide convention printing from large-format banners to brochures and business cards — that can be delivered right to your trade show. Get in touch and see how we can make your trade show experience a great one.
