Many businesses depend on conventions and trade shows to increase their growth. To make it as successful as possible everything, down to the smallest details, must be perfect. Preparation should start several months in advance. Trade show printing must be carefully planned and executed well before the event begins.
If you wait until the last minute to prepare your literature you’ll wind up paying unnecessary rush charges.
Your trade show printing will include many different items. So as not to omit anything, we’ve compiled a checklist to help you have everything you need.
12 Items to Include on your Trade Show Printing Checklist
1. Business Cards — One of the most important items that should be included on any trade show printing checklist is business cards. The last thing that you want to run out of is business cards during the event so it is a good idea to make sure you have extras on hand just in case things go better than expected and more people attend than what you estimated.
Keep your business cards in several different locations so you are well prepared no matter where you are. Suit pockets, purses, luggage, and briefcases are all suitable places to have a stash of cards.
2. Brochures — You should evaluate companies and find the best brochure printer available so that you have some brochures to hand out during the trade show. A full color brochure that displays your top products and gives full details on each product can be a big selling point. These items cost more to print but they also make an exceptional impression on potential customers.
One simple flaw in the entire brochure can reflect poorly on your business, and it may be enough to cost you customers…
From our article, 10 Strategies and Tips with Printed Brochures for Business Marketing. Click here to read the complete article.
3. Banners — When you are ordering your trade show printing make sure that your checklist includes banners unless you already have enough of this signage that is still in great condition. Banners will help guide event visitors to your booth and make you much more visible on the event floor. If you forget about the banners, you may as well pack it in and go home early.
Remember that when it comes to exhibit banner printing, bigger is almost always better as long as this is possible and the final size will still fit seamlessly into your exhibit design and your budget.
4. Signs — A variety of signs in varying sizes and formats should be ordered. If you already have a brochure printer that you use this professional will probably be able to help you with all of your signage and large format printing needs. Price lists, special product displays, and even signs that provide vital information about your company and products will make your booth more appealing.
5. Flyers — A comprehensive trade show printing checklist should include flyers because these items can be invaluable during the event. People will be passing by your booth without stopping, and most attendees will accept a flyer from you even if they do not stop for more than a second. Flyers help you get important product and company information out to people who may be interested.
6. Booklets — Booklets are an important part of trade show printing and should always be listed on the checklist. These are like bigger brochures and many people keep these items long after the event has ended. The additional cost involved is offset by the level of engagement and appeal that booklets can have for trade show attendees and the increased durability offered.
Booklet distribution is often saved for the very hot prospects. Handing them out to every booth attendee is not nearly as cost-effective as presenting them to attendees that have a good chance of turning in to buyers.
7. Order Sheets — Your checklist for trade show printing needs to include space for order sheets. If you are at the big event and you run out of order sheets then you will miss out on sales. This lowers the return that you get from the investments that you have made so far. Before every event, you should make sure you have plenty of order sheets in your inventory.
Don’t even think about scrimping on your order sheets. Have them readily available at several location in your exhibit booth.
8. Notepads — Notepads are optional but they can be a great item to give out so that people remember who you are and keep you in mind. Any brochure printer can also help you design notepads that are catchy and that appeal to the trade show visitors. These items have a practical use and keep your company name in front of the visitor.
9. Bumper Stickers and Decals — Many people do not think about decals and bumper stickers when they are ordering trade show printing. This oversight could cost your business a lot of exposure. When you hand out bumper stickers and decals, you are giving visitors something that they can place in a highly visible spot and this gains exposure for your company and products without any additional effort.
10. Promotional Items — Whether you already have a trusted brochure printer or you are evaluating potential professionals your checklist needs to include promotional items printed with your company or product information. Depending on your budget, promotional items can get quite creative. Golf balls, cell phone stands, and even branded selfie-sticks are great ideas for unusual promotional items.
11. Magnets — If your trade show printing checklist does not include magnets then it should. Many people place magnets on their fridge to hold papers. This can be a great way to keep your business in the consumer eye and your contact details right at hand.
12. Postcard Mailers — Part of any trade show printing order should be postcard mailers. These can be mailed both before and after the event. Remind valuable customers that you will be at the trade show before it starts and then follow up with them after the event.
For your trade show printing call us today at 702.617.9000. We’re waiting to start your order!