Trade show printing encompasses all the aspects of a trade show where words and images are used to deliver a message or advertise. It is utterly important for everyone at a trade show to have some sort of investment in printed material before arriving, whether they’re the event organizers, the vendors, guest speakers or even the attendees. It is a crucial item to add to your trade show printing needs.
Printing for trade shows involves more than just deciding how many handouts, name tags, show dailies, and vendor banners you need. It’s a good idea to tailor your convention printing to meet your role in the convention.
The Attendee’s Trade Show Printing Needs
At the very least, an attendee’s trade show printing needs should include business cards to promote their business at the show. Trade shows are a great place to network, and without quality business cards, a great opportunity is wasted.
While many people invest large sums of money in extremely complicated business cards, it’s best to keep the print simple and with the most basic information. Standing out in this case isn’t a matter of having the “most extreme” graphics or the most information.
It’s all in how the print sticks in someone’s mind, and the simpler, the better. That doesn’t mean that you should disregard nice designs on your business cards. But you should make sure that your company name and services stand out clearly and are easy to read.
The Vendor’s Trade Show Printing Needs
Vendors have more trade show printing needs than do attendees. Besides business cards, they need banners, flyers, brochures, as well as any other promotional material they might want, such as printed sign up forms. Having the top quality materials and printing, as well as graphics and styles, are necessary to make them stand out from other vendors.
Trade Show Printing Needs Tip: “Signage is key to attracting attention & drawing people in. Make sure the lettering is clear & printed in red, black or blue (avoid yellow, brown or orange).”
Source: Ann Marie Popko at The Entrepreneur Gazette
Being a standout among vendors is a complicated matter. There is a certain “expected” level of propriety in your signage, but due to competition, you really have to push the envelope in order to stand out. It’s a delicate balance that consulting the right printing company can help with.
The Guest Speaker’s Printing Needs
Guest speakers trade show printing needs will often be a sizable investment.. Just like everyone else at the event, they should have business cards available for networking. They will also often need to invest in handouts and displays to accentuate their presentation.
Guest speakers will mainly have to compete with other guest speakers, not only at the trade show, but at other trade shows. Many of the attendees and vendors have been to other trade shows, and will be measuring the quality of their presentation against all these other speakers.
Consequently, they will have a certain level of competition to deal with, and their printed material will play a huge part in it.
The Event Organizer’s Printing Needs
Apart from the vendors, the event organizer has arguably the highest need for quality printing. Like everyone else, they need business cards for networking purposes; in fact, networking may be their main intent of hosting a trade show. They will also need fliers, name tags, convention signage and show dailies.
Read our article here about whether you need show dailies.
Event Organizers usually have a lot riding on the success of a trade show. The quality of the vendors and speakers simply isn’t enough to make a show a success. The context that they are presented in is paramount, and it largely rides on the quality of their printed material. That’s why event organizers ultimately need excellent trade show printing services more than anyone else!
If you are attending or exhibiting at a convention or trade show, rest assured that all your trade show printing needs can be met by Las Vegas Color Graphics. Read about our convention printing services here.