Being successful at tradeshows is all about making a stunning first impression. For that, you rely on the visual impact of your tradeshow marketing material.
How do you convey a message in a of matter seconds, so people will stop at your booth? It all starts with a plan. Some marketers will start months ahead of time to ensure maximum impact of the final product. Here are three techniques to work into that plan, so you stand out at your next trade show.
1. Convey Your Message with Images
Few techniques are more effective at catching the eye than using larger-than-life high-quality photos as ‘wallpaper’ in your booth. We’re talking five by seven or larger: wall panels.
Amidst a sea of competing text-based banners at a show, gigantic images can be refreshingly appealing and eye-catching. Add a simple phrase to convey your message and you’re halfway there to an alluring booth where prospects want to know more.
2. Supplement with Home-Like Props
Nothing is more inviting than a booth that doesn’t look like a booth. Create an environment within your booth that’s inviting by bringing in props that remove all traces of the warehouse space that you’re actually in. For instance, you can define your space with a carpet, hardwood flooring, or AstroTurf- it separates you from the rest both visually and artistically.
Next, if it’s appropriate, comfy furniture that simulates a lounge or even a living room can encourage conversations between your event staff and prospects that care to stop and chat. It doesn’t have to be a sofa, either. Bar stools around a pedestal table work too, as does a traditional table and chairs.
The ‘walls’ of your ‘room’ can be a fun mix of decor and signage- you do need to get your message out there, after all. The trick is to find the right mix of environment and marketing so your booth still looks professional and people can absorb your message without having to lounge with you on the sofa!
3. Repeat Your Logo Artistically on All Your Tradeshow Marketing Material
When all you have is one lonely banner with your logo on it, the results can be well, disappointing or lackluster. At the same time, too many banners and logos will make your booth look like an old car covered in bumper stickers!
Take the time to plan logo placement. Draw it out on paper and find elements within the structure of your booth where you can install banners in an artistic, visually-balanced manner. Both color and placement can be used to give a unified, branded look to your space.
For example, if you have display counters in your booth, put your logo on the front panel of each one. Then, put one up high and near the center of your booth. That way, you get a triangular shape that completes itself and forms a pleasing look. Incorporating your logo’s color(s) into all your other tradeshow marketing material will give the display a polished look, too.
Need help with an upcoming tradeshow? We’ve got lots of ideas, plus a whole lot of experience preparing Las Vegas businesses for shows in every industry. Give us a call and we can start creating your tradeshow marketing material right away.