Considering a tri-fold brochure design for your upcoming project?
Tri-fold brochure design is one of the most widely used for several reasons:
For starters, it creates intrigue by allowing readers to open multiple sections of the brochure. It offers plenty of real estate space for your copy and images. Plus, its multiple panels mean there’s plenty of flexibility for unique designs, folds, cuts, and other embellishments to make your project pop.
Here’s how you can take advantage of all the great things a tri-fold brochure design has to offer.
The Benefits of a Tri-Fold Brochure Design
Brochures come in a wide array of shapes and sizes, but there are times when the standby tri-fold design is your best option.
Pack a Lot of Information into a Small Space
Tri-fold brochures are largely used when you want to display a variety of information, such as restaurant menus, cleaning services, travel guides, or a list of offerings from a company. The unique three-panel design lets you pack a lot of information into a limited amount of space, so you can maximize every copy.
It also gives you an easy way to break up information into sections. You can devote entire panels to a different subject, or even split panels into small chunks.
Easy to Carry
They’re also highly portable, given their slim design. People can stash them in a pocket or handbag to take with them.
The Tri-Fold is a Standard Size
If you’re wanting to place your brochure in various spots around town, a tri-fold brochure design puts you at an advantage. Tri-folds are a standard size, which means many brochure holders and racks are created to hold this specific size.
Your Business Gains a Professional Edge
Tri-fold design brochures can be challenging and a little more expensive to print, but both of these things can work in your favor. Because they’re a little more complex than regular rack cards or bi-fold brochures, your business image gets a boost of professionalism.
Print marketing flairs up a genuine interest in your company without using disruptive techniques.
Design Challenges with a Tri-Fold Brochure
Like any printed collateral, the tri-fold brochure has its share of design challenges.
The biggest one is knowing where to start in crafting your unique design. Because of the format’s versatility, there are seemingly infinite ways to create a well-designed brochure. You could opt for a single image that spans each panel, have a design that slightly overlaps into another panel, or use completely separate images per panel.
One of the hottest trends in marketing images right now is using authentic photos instead of stock photos.
Also, remember you’re designing both the front and back of the brochure. When a prospect first opens the brochure, he or she will be presented with one of the backside panels first, so knowing how the front and back should look in relation to each other presents another layer of complexity.
Know How to Fold
Tri-fold brochures can be folded in different ways, and you’ll need to consider if choosing one over another will add any value.
There’s the accordion design, which opens in a zig-zag style. Or, there’s the traditional method, which is folded into itself. If you double your brochure size to include a horizontal fold (the end result is much like opening a map), you’ll have additional design challenges to consider.
Choosing a Material
Paper and finish options can give your brochure an added boost. Thicker paper and textures can lend a more professional look and feel, while also making your content appear more valuable due to the elevated design.
Finally, how you display your copy, images, and call to action is just as important as the copy and images themselves.
The way you choose to fold your brochure will have a lot to do with how you display your content. You want your copy and images to flow in a logical manner so that the reader doesn’t miss your core message. You also want to place your call to action in a place where they’re sure to see it.
Start Designing Your Tri-Fold Brochure Today
There are thousands of templates available online that offer pre-set designs or “placeholders” for you to insert your own content. It takes a lot of the guesswork out of the designing process and you still end up with a professional-looking brochure of which you can be proud.
If designing, even with a template, is not your forte, we have our own graphic designers at Las Vegas Color Graphics. They’re standing by waiting to create your own custom tri-fold brochure design.
Talk to our design team today to start creating your next brochure project.