Understanding printing terminology can be a real challenge sometimes, can’t it? There are all these different terms that sort of run into one another after a while. Color offset printing, though, is one you need to understand because of its many uses.
When it comes down to brass tacks, this type of printing is named for a process where computers are used to create images on a metal plate. Then, that plate is used to print that image on whatever material the ink is being printed on. The plates transfer ink not directly to the material but first onto rubber “blankets,” which then roll the ink onto the material.
Color offset printing is great for projects that need high-quality results, like printing newspapers, books, brochures, magazines, and stationery. It is an expensive process, though, and that means that it’s just not cost-effective for printing business cards or flyers. Despite that, color offset printing is great for high volume projects.
Color Offset Printing: Making Projects Pop
There are dozens of great color offset printing benefits. Here are just a few of the most important factors that go into making this type of printing incredibly awesome.
Clean, sharp images, one after another, without fail: that’s what you can expect with color offset printing. Wasted prints are at a minimum thanks to the careful ink flow control this method offers, and with the same initial plate being used with each print you can rest assured that each print will be uniform and identical.
High-Volume Cost Effectiveness
The larger your print run, the more inexpensive each one of those prints individually becomes. It’s a major selling point when you’re talking about having to print up hundreds of pieces of identical material. Bulk orders are super affordable as a result, and that helps control costs exactly where you need them.
Just as it’s inexpensive at high volume to print with color offset, it’s also speedy as well. Once the initial setup of creating the metal plate is complete, color offset printing is quite fast to produce copies of your work. This is due in part to the exacting control printer operators can exert over ink flow, resulting in fewer interruptions!
Low Cost of Materials
You’ll need a separate printing plate for each color offset print job. This has to be customized to each print run, but the good news is that today’s technological advancements make these plates inexpensive to make. Some of these plates are durable enough to be used for literally millions of prints. That’s some crazy pro-rata cost! Take that into account alongside the other benefits, such as the relatively high quality of each print, and you’ve got a winning combination for sure.
Does it sound like color offset printing is going to be the best option for your upcoming print project? You might be right. Contact one of our printing experts about your upcoming project today and learn how we can help you!