Using a direct mail fulfillment company is a popular decision. But is it right for you and your company? The answer will depend on a number of factors and may be different in each case. You will need to determine whether you are using a printer who already offers this service or if they will only print out the materials that you order and then consider the job finished.
Another important factor is the type of mailing services that you require. One particular element is whether you want a bulk postage rate for postcard mailings or if you insist on sending your materials first class or special delivery. You should also ask questions and research the level of experience that the company has when it comes to fulfilling every aspect of the order that you place.
An essential aspect in this decision is what your budget allows. A smaller budget may mean that you need to keep costs as low as possible. That typically involves using a printer who handles everything in house. Your personal preferences and the desired turnaround time for the order will also play a part in your final decision.
Does Your Printer Offer Direct Mail Fulfillment?
Some printers offer direct mail fulfillment services but this is not always the case. If your printer does not then you may need to find a fulfillment company who will handle and mail your materials once the printing process is finished. The other option is to pick a different printer who will handle everything for you.
What Type of Mailing Services are you Looking For?
The mailing services that you want will play a role in whether you need to use a direct mail fulfillment company. Most printing companies will handle bulk mailing, or even first class postage requirements. If you want special delivery or you will be using a delivery company then this could be a problem with some printers, and a second company may become necessary.
What Experience Does the Business Have Fulfilling Direct Mail Orders?
If you do decide to use a direct mail fulfillment business on top of the printer then it is important to look at the experience of the company and what previous customers have to say about them. This will help you identify the right business to handle your direct mail needs and ensure that your materials are delivered on time every time.
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Are You Working With a Smaller Budget?
A smaller budget may make using a direct mail fulfillment company less desirable, because there may be two different expenses involved. A printer that also offers warehousing and mailing services may have a package price that is less expensive. That could help you save money while getting the same results from your order.
Personal Preferences and Time Deadlines need to be Considered
Your personal preferences and the desired deadline that you have for the mailing services should also play a role in your final decision. When direct mail fulfillment involving the storage and mailing of your materials is outsourced to a second company this can cause delays, and may also require more time and effort on your part.