Choosing the right direct mail printing companies is a big and important task. Knowing exactly what to look for can help you get the best possible results for your efforts. Some of the top considerations are quality, reputation, and history. You also need to think about how your materials will be mailed, and who will handle the process in a professional manner.
You want a company that offers exceptional customer service and the highest quality imaginable. The history and experience offered is also incredibly important. If you choose a printer that is new to the industry then you may not get what you expect, even though they may offer the best price. The ability to choose between many features and sizes is also crucial to meet the varied needs you may have.
When Choosing Direct Mail Printing Companies Quality is Key!
Potential clients will not be impressed with poor quality images, or with text that is blurred or difficult to read in any way. Reputable businesses will be more than happy to provide a sample package or kit so that you can see what they are offering. The quality of the materials is the key factor and most important aspect of the printer that you choose.
There are some websites that provide no-cost royalty-free images and others that charge for their premium images. Ask your printing company what format and resolution will be best for your project.
High-resolution images make the difference between so-so and spectacular results.
Check out the reputation and past performance of the printing companies that you are considering. Look for complaints by customers as well as bad reviews. Use the Internet to find out everything possible about the business before you decide to use them. Numerous complaints may be an indication that there is a problem.
Price Should Never Be The Top Consideration
One of the biggest mistakes that you can make is to only look at the price that is charged by the printing companies. Remember that the saying ‘you get what you pay for’ is typically true. If you try to go with the lowest cost, regardless of company reputation or history, then you could end up being greatly disappointed when you see the final materials that are mailed.
Can the Printer Handle the Delivery?
One of the most effective direct mail tips is to use a printer who can also handle the mailing process for you. Many of these businesses either have a mail department or they have partnered with a direct mailing provider who has a mail house. This makes the entire process more cost-effective because the materials can be printed with the mailing address as well as the other content.
When a printer with mailing capabilities is used it is not necessary to pay for transportation and costs of a third party or different facility. This can help you lower your costs while reaching a maximum number of targeted consumers. You may also qualify for a bulk mailing discount.
Las Vegas Color Graphics is one of the few direct mail printing companies that provide every single step of the direct mail process. From design to printing and mailing lists to fulfillment, we offer it all. Our decades of experience means peace of mind for your direct mail campaigns. Give us a call today at 702.617.9000 or complete our request a quote form.
