Are you in politics and wondering how to optimize your campaign? You’ve probably tried email marketing, social media marketing, and maybe even door-to-door marketing. But have you considered using political mailers?
You may scoff at the idea of using direct mail strategies in the digital age, but they’re surprisingly efficient! In fact, 73 percent of Americans prefer brands to send them printed direct mail—so it’s safe to assume the same applies to politics. Response rate also rises, with numbers looking at 9x more efficiency when compared to email marketing.
If you want to reach a broader audience and improve your interaction with them, it’s time to consider political mailers. If you’re not using them, your competition certainly is. Can you afford to forgo this avenue?
Here, we explain what they are, why you need them, and how to get them. Keep reading!
What Are Political Mailers?
An easy way to describe political mailers is to think of them like political postcards.
They feature a politician’s name, the position they’re running for, a photo of them, and can include what their vision is. Essentially, they can feature whatever that particular politician would like to highlight concerning their campaign.
- What do they hope to bring to their communities?
- What is their mission?
- How will they earn, and why do they deserve, the vote of the people?
Another thing political mailers should feature are the upcoming voting dates. If there are early or mail-in voting options, include those, too. This information prepares your recipients to take action.
You can also measure the effectiveness of your direct mail campaign in a few ways by having a specific message printed directly on the mailer. Perhaps you list a key phrase on your card and ask the recipient to mention it at the next community meeting. This example is just one of many.
What Are the Advantages of Using Political Mailers?
We already touched on a few advantages of political mailers above, but there are several other benefits. For one, direct mail is highly targeted.
You may purchase mailing lists of people in your community from mailing list distributors. You can always stick political mailers in the front doors of homes if you enlist walking help. If you’re dropping off mailers at an apartment complex, you can quickly leave a stack at the front desk or pin it to a community corkboard.
This method applies to local establishments, too, such as coffee shops or restaurants.
Additionally, depending on how many mailers you buy, you can individualize your direct mail campaign. That means you can personalize your mailers to include peoples’ names, enhancing their excitement at receiving that piece of mail. Since 55 percent of people are already eager to read their mail, personalization can ensure your mailer stays out of the trashcan and is paid special attention.
Consider also how much email someone receives vs. how much physical mail they receive. Some peoples’ email inboxes are in the thousands, whereas they may get only a few pieces of mail per day or week. That means your mailer will stand out, which may not be possible when it comes to email.
Direct mail’s lifespan is also significantly longer.
Email’s longevity is painfully short—a few seconds. Direct mail can last days! That means it’ll likely be viewed by friends, family, coworkers, and roommates, too.
Of course, one of the more significant advantages of direct mail campaigns is their affordability when compared with other costly marketing tactics.
You can create an attention-grabbing mailer at a reasonable price. You can also start with small batches and measure your progress, and then scale your growth from there. The more mailers you purchase, the likelier you are to receive a bulk discount.
Where Can You Get Them Printed?
Searching for a company to print your political mailers doesn’t have to be complicated—it’s much like other research you’d do for a new dentist, a place to eat, or somewhere to get your hair cut.
In the same way, you need to compare your options. It helps to find an establishment that not only has a lot of experience but a relationship with the Postal Service. At Las Vegas Color, we have over twenty years of combined experience with the USPS.
What does this mean for politicians?
Your schedule is likely a busy one—and we are a one-stop-shop. You can purchase political mailers from us, and we’ll handle the rest, including the process of mailing them! That means there’s no need for you to pick up your postcards from us and send them yourself, saving you priceless time as well as high mailing costs and fees.
In addition to these benefits, we’re also a certified green printing company—something your recipients are sure to appreciate. Las Vegas Color is certified by the Forest Stewardship Council thanks to our strict environmental standards. Since more Americans are concerned with sustainability, this point is sure to come across nicely.
Optimize Your Political Campaign Today
As you can see, political mailers are an affordable, efficient way to market your policies and expectations and reach a broader audience. Don’t let your marketing efforts go to someone’s spam folder, never to be opened and read. Instead, bring awareness straight to their mailboxes.
If you’re a politician or working in a campaign, we can help you succeed. We are a full-service commercial printer using the latest technology and printing equipment, guaranteed to impress your recipients.
Contact us today to request a printing quote.