There’s nothing like opening a fresh box of what you thought were premium business cards right from the printer. Hundreds of little squares with your professional contact information on them, just waiting to be handed out at trade shows, conferences, or anywhere else where you can network and spread brand awareness. But what’s this? Your name is spelled wrong. And your email address is incorrect because of a printing error! And the card stock feels cheap and flimsy! No wonder you’re not getting any callbacks!
Has this happened to you? Well, it’s time to back up and fix those mistakes. Here’s where you should turn to in order to get premium business cards — and why they’re so important to your professional success.
Only One Chance to Make a First Impression
We all tend to judge a book by its cover. It might not be fair, but it’s true; appearances count for a lot, and that goes double for the business world. It doesn’t matter if you have the best, highest quality, and most affordable products and services in your niche — nobody is going to want to associate with your company if its representatives look slovenly, disorganized, or unprofessional.
This is where the business card comes in. Your business card needs to accomplish two things: provide others with your professional contact information while also represent your business brand in a positive light. This means using flawless, stylish design, high-quality materials, and professional printing. In other words, a premium business card that you’ll be proud to give out at networking opportunities and events.
When an employee works for a strongly branded company and truly stands behind the brand, they will be more satisfied with their job and have a higher degree of pride in the work that they do.
Source: Elizabeth Smithson for BrandingMag.com
Choosing a Premium Business Card Provider
It’s clear that you need the best business cards you can afford to support your business goals. Yet it’s not easy to find a printer that can provide you with the high-quality business cards you need to make a lasting good impression. True, there’s plenty of companies willing to provide you with “free” business cards as long as you allow them to advertise on the back, but that isn’t exactly a professional look.
What are your other choices? Turning to the business card services of a big box business supply chain store is one option, but these kinds of mass-produced business cards often lack individuality and style. They also tend to be overpriced, especially when you opt for premium finishes like gloss coating, lamination, high-quality paper stock, or digital laser cutting. Sometimes these outfits might not even have any of these capabilities at all!
No, your best bet for truly premium business cards that will stand out from the rest is to use a professional print studio. A local printer with experience in printing business-related materials is your best bet, especially one that will work with you through the entire process from layout and design all the way to card stock and finish choices.
Stand-Out Features of Business Cards
So what, exactly, makes a premium business card so “premium?” There are lots of different facets that make up a true gem of a business card, but here are the most common stand-out features:
- High-Quality Card Stock: different paper stocks of different weights and textures provide a number of high-quality finishes
- Dual-Sided Color Printing: full-color printing on one or both sides of a card offer a vibrant design touch
- Special Coating and Laminating: glossy, semi-glossy, or laminated coatings all make your business card more durable as well as memorable
- Other Custom Sizes and Features: rounded corners, embossed text, custom sizing, and other high-quality features are all commonplace in the world of premium business card printing
Why Las Vegas Color Graphics Is the Best Choice for Your Business Card Needs
As Las Vegas’ local print house for over 40 years, Color Graphics is your best choice for all your business printing needs. Our skilled and experienced staff provide a full range of business card printing services, ensuring that the premium business card you envision will be the one that emerges from our printing press with the features you need for your card to stand out from the crowd.
Don’t rely on low-quality business cards to build your brand awareness, and don’t overpay for business cards that don’t represent your company the way it needs to be. Turn to Las Vegas Color Graphics to ensure you’ll have the most elegant, professional-looking, and memorable business cards to hand out at the next networking event you attend.
