If your list of things to do has “order digital printing” on it, you have some decisions to make and items to consider prior to calling up your printing company.
Before you can order digital printing there are some things that you need to do and some decisions that you need to make, on everything from the best printers to the right colors and the perfect graphics and copy. If you rush to place an order before you have done the following things then you are putting the cart before the horse and you will not be fully prepared.
Choose Your Colors Before You Order Digital Printing
Before you are ready to order digital printing, you will need to choose all of the colors that will be used for even the smallest details. The colors of the paper, ink, graphics, and text should be decided before you even contact a printer. You can always fine-tune your choices later on but you should have some idea of what you are looking for so a printing company can give the best advice.
Find the Best Printers to Handle This Type of Job
Using the best printers possible is necessary if you want great results at an affordable cost, and this usually means comparing and evaluating a number of printing companies before you finally pick one. Look at the experience, time in the industry, and any special techniques and printing methods offered. The right printing company will be able to deliver high quality on time.
Write Your Copy or Hire a Copywriter
Before you can order digital printing, you will need the right amount of copy. Not only do you need copy but also you need exceptional copy that is engaging and that compels the reader. You will need to know how much copy you are using before a printing company can do anything. If you cannot write great copy then you can hire a professional to do it for you.
In our article here, about brochure copywriting, we mention the importance of being consistent with your copy. “All of the brochure copywriting that you use needs to have a voice that is consistent from one page and brochure area to the next.”
Graphic Design is Important
Not all printing companies provide graphic design services. These printers are powerless to do anything until you can provide a graphic design for the printed items that you want. Many people hire a graphic designer so that they get the best outcome and printed materials that wow and impress everyone who gets them. If you do not already have a design ready, you will need to come up with one.
Fact: Las Vegas Color Graphics has graphic designers on staff ready to take over from concept to final design of your item.
Select the Images to be Used
You will need to have all of the images that will be used picked out before you are ready to order digital printing. You will also have to have a basic idea of where each image will be placed. If you have not picked out the ideal images then you will need to do this before you contact a printing company and try to place your order with them.
Set a Budget
The very first thing that you will need to do, before you even start the design process or attempt to order digital printing, is set a budget for the project that is both reasonable and sufficient for what you are trying to accomplish. Without a budget, you do not know what you can afford or if you should try to keep costs as low as possible while still getting quality results.
Decide On the Inks to be Used
When you order digital printing, you will need to know some basic information about the inks that you want used on your order. You can choose from many different types, and some will be more environmentally friendly or more expensive than others will. Metallic inks can be appealing but they may be cost prohibitive if you have a smaller budget.
Pigments used in printing inks have changed through the years due to new technologies, availability of material, and increasing knowledge of their effect on people and the environment.
Choose the Best Paper Stock
In addition to comparing and choosing the best printers you will also need to decide on the right paper stock for your printed materials. Heavier and thicker stocks have a quality feel and will be more durable, but they are also more expensive as well. It is important to strike a balance between cost and quality with the stock that you choose.
Most printers will offer an extensive selection of paper stocks to choose from, with some that fit your quality goals and budget both.
From our article, Magazine Printing Made Easy: 10 Important things to Know. Click here to read the complete article.
Determine When the Materials Are Needed
When you order digital printing you will need to know when delivery of the order is needed so the printing company can make sure you have the materials when you need them. Don’t wait until the last minute though or you could face additional charges for a rush order.
Using these tips before you order digital printing will make checking that item off your to-do list much easier. If you need any help, be sure to contact us, we are standing by ready to answer your questions. Call us at 702-617-9000.
What else should you do before you order digital printing?