Fundraising is a top priority for non-profit organizations, and many are skittish about using direct mail to propel their efforts. Visiting a business in person or picking up the phone doesn't cost anything but time. Sending an email is fast and free. Direct mail takes an initial investment of … [Read more...] about 7 Non-Profit Direct Mail Tips to Make Your Next Campaign Successful
When you're designing a product brochure, you have one goal in mind: to sell the product. There's no other reason you'd invest the time, talent, and resources in creating a product brochure. The last thing you want to do is design a brochure that doesn't help you achieve your goals. Product … [Read more...] about Product Brochure Design: 6 Must-Have’s for an Effective Project
Print Perfection: 12 Print Design Tips to Create Wow-Worthy Projects Print design is a delicate balance of art and science that has carved out a niche among graphic designers. On the artistic side, the designs you create on the computer don’t always look as masterful when printed on … [Read more...] about Print Perfection: 12 Print Design Tips to Create Wow-Worthy Projects
A picture is worth a thousand words, right? Imagine what your next direct mail campaign can say with the right image! Choosing direct mail images is one of the most important steps in your campaign. You want your image to communicate the right message to your recipients. But at the same time, you … [Read more...] about How to Choose Direct Mail Images for Your Next Campaign
If you’re looking for ways to get creative with your next print project, consider the advantages of die cut printing. This unique type of printing offers a level of detail and aesthetics to your projects that no other type of printing can match. Let’s look at what die cut printing is and how it … [Read more...] about What Is Die Cut Printing and How Can You Use It in Your Next Project?
Choosing a font for your print projects is no easy feat. The right choice ensures that your message is well-received. A poor font choice could obscure your message, create confusion, or fail to make your print pieces live up to their potential. There’s a major difference between what you see on … [Read more...] about The Ultimate Guide to the Best Fonts for Printing