Is your print marketing strategy on point for 2019? 2019 is almost here, and it’s anyone’s guess as to which trends will be hot (or not). Print continues to be an integral part of any content marketing strategy, giving businesses seemingly endless ways to connect with customers and … [Read more...]
Are Catalog Mailers Still Effective? You just might be Surprised
Catalog mailers have been one of the mainstays of direct mail marketing for over a century. Dating back over a hundred years, people were using catalogs to buy everything from watches to clothing, and even homes. Sending a catalog mailer to someone immediately puts your brand in their mind as soon … [Read more...]
How to Use Printed Gift Cards in Your Holiday Marketing Strategy
Printed gift cards aren't just another product you sell. They can actually be used as an effective marketing tool, especially during the holiday season. Gift cards are one of the most popular forms of gift-giving in today's economy. In fact, 61% of survey respondents claim they'd rather get a gift … [Read more...]
Business Christmas Cards: Are They a Valuable Investment or a Waste of Money?
Sending business Christmas cards might not be on your radar just yet, but the holidays are rapidly approaching and now's the time to start planning. Whether you've sent Christmas cards in the past or are considering starting a new tradition, you might be wondering if they're worth the time and money … [Read more...]
Print Magazine Revival: What to Expect for 2019
THERE IS A WHOLE NEW MARKET READY FOR A PRINT MAGAZINE SURGE Ad spend for print magazines continues to dwindle. Some sources say that the print magazine industry puts on a brave face, but the writing is on the wall: print is failing in the digital age. However, there are other sources that claim … [Read more...]
Restaurant Menu Mailing: Best Practices for a Successful Campaign
Is your restaurant menu mailing campaign successful? A restaurant menu mailing campaign can be an effective way to attract local traffic to your eatery if you plan your strategy just right. Sending a menu puts your brand top of mind, shows people the type of food you serve and what you charge, and … [Read more...]
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