Are your direct mailers worth the time, money, and brainpower you're spending on them? If not, it might only take a few simple tweaks to your direct mailers to turn your concepts into profit-driving campaigns. Direct mailers are far from dead. Actually, they remain one of the most powerful forms … [Read more...] about Direct Mailers: 8 Tips to Create More Effective Campaigns
Knowing the difference between offset vs digital printing is just about understanding how the printing process works. It also has a lot to do with how your final project turns out - and how much it costs! If you're confused about your printing options, this guide on offset vs digital printing can … [Read more...] about Offset vs Digital Printing: Which One Should I Use?
If you're planning a direct mail campaign, knowing the EDDM rules can help you to make money-saving decisions and ensure a smooth campaign from start to delivery date. Here's what you need to know about EDDM rules for your direct mailing needs: What is EDDM? EDDM stands for Every Door Direct … [Read more...] about EDDM Rules Every Business Should Know
The Art of Print Typography A SIMPLE GUIDE FOR BIG RESULTS Print typography isn't just an arbitrary arrangement of letters and fonts. It's become something of its own art form, with businesses and brands paying big bucks to designers who have mastered it. People hang typography prints on the … [Read more...] about The Art of Print Typography – A Simple Guide for Big Results
Are you considering offset printing projects? This printing method is the go-to choice for a variety of print projects. You can print on a variety of substrates (e.g. paper, plastic, cardboard, etc.). And in some cases, it offers the most cost-effective printing method. Let's look at what … [Read more...] about Offset Printing Projects: The Advantages You Need to Know
Foil printing is making big waves in the printing industry. It's the perfect embellishment to add a little depth and sophistication to your project without distracting from the overall content. Just a little foil accent can be enough to completely transform the look and feel of your collateral, … [Read more...] about Foil Printing Basics: Everything You Need to Know to Create a Visually Striking Project