Don’t let the chatter surrounding “digital advertising trends” fool you. Traditional marketing methods are still powerful tools to promote your business, even well into the 21st century. The good old-fashioned brochure is one of the best and most effective methods for marketing your company, and we’ve got the best brochure ideas right here for you when it’s time to spice up your next advertising campaign. Come see what we have in store for you!
Innovation is Good — In Moderation
The old motto of “don’t mess with success” just doesn’t apply to the world of brochures. These days, if you want to stand out from the crowd of other brochures stuffed into the brochure rack, you need to incorporate innovative and eye-catching designs.
At the same time, you can definitely go overboard on innovation; if you end up with a busy mess of a brochure that’s filled with an over-abundance of text or garish images and other graphic elements, you’ll sure stick out — but for the wrong reason.
It’s a delicate balancing act, to be sure. Bringing something new to the table while also making sure that it doesn’t end up being a jarring, unpleasant wreck of bad design takes a good eye and a practiced hand.
One excellent idea to conquer this problem is to turn to your local printing partner for help with the design and layout of your brochure. This is especially important regarding how you’re going to arrange the content to accommodate how you plan on folding your brochure.
Above the Fold
Speaking of folding, if there’s one thing that sets brochures apart, it’s their sheer variety. There are more ways to fold a single sheet of paper than you would think; while traditional brochures, such as take-out menus, often feature a trifold design, there are nearly a dozen different folds that you can choose from, though some depend on the size of the sheet you’re folding.
Ultimately, whether you choose a 16-panel fold, an eight-panel roll fold, or even just a simple half fold, it depends on the type of content you’re delivering in your brochure and how you want it presented to the reader.
There’s one exception to this: you’ve got to consider how you’re going to have your brochures given out. If you’re setting up a table at a conference or industry event, you can pick and choose. If they’re going into a rack or if they’re being sent as part of a direct mail campaign, they might need to adhere to a standard size. This makes it important to discuss the best brochure ideas and designs with your printing provider. If they are also handling your direct mail campaign, for example, they’ll have intimate knowledge of any size and shape requirements there may be.
The Best Brochure Ideas and the Real Technical Aspects
Once you’ve finally pinned down the best brochure ideas for content, layout, and how you’ll be folding things up, it’s time to discuss the more technical aspects.
The act of printing the brochures themselves is a specific process, but there are some variables to think about, such as the weight, texture, and stiffness of the paper you wish to use. In general, as the thickness of the paper you’re printing on increases, so does its weight. Each print house measures this differently, but one common measurement is grams per square meter or GSM. A typical piece of printer paper is usually around 80 GSM — brochures are usually printed on paper with a GSM of anywhere between 120 and 160, depending on the project.
As far as texture, there are three different types to choose from in a typical brochure print run. There’s matte, which is a completely flat finish with no shine to it whatsoever; semi-gloss, which provides some glossiness but still retains some flatness; and glossy, which is the smoothest finish that offers the most shine.
For the most part, your choice of finish is dependent on the look and style that you want to convey with your brochure, though there are cost concerns to consider as well. It’s best to discuss these with your print provider.
Make Las Vegas Color Graphics Your First Stop for the Best Brochure Ideas, Printing, and Design
If you’re looking to supercharge your next brochure-based marketing campaign, you’ve come to the right place. Color Graphics has skilled and experienced staff ready to not just get your new brochures printed but provide you the full design experience from prepress to beyond. Our full-service shop can accommodate your needs regardless of the size of your print run, providing quick turnaround and professional quality results, all at an affordable price.
Ready to take the next step in bringing some of the best brochure ideas you have to life? Contact us today and find out how we can help your business leave a lasting impression in glossy, full color!