It’s not enough to have a good brochure. You need one that is extraordinary and hooks the reader at first glance. It takes creative and unique brochure ideas to get you noticed. A well-designed brochure will put your services and products in the spotlight and express the image and personality of your business.
Brochure ideas can be helpful if you want to attract people and showcase what you have to offer. But it requires a lot of graphic design components and additional costs because they are larger and more expensive to produce than smaller collateral pieces like business cards. There are some ideas and tips that can help you generate more consumer interest, and improve your response rates and sales numbers.
Are There Any Brochure Ideas That You Really Like, or Really Hate?
Look at the brochure ideas that you have seen in the past. Are there any that really stand out, either because you liked them or because something about them just turned you off? Look at what it is that inspires this emotion and then evaluate whether it can be included or excluded from your finished design, so that you cause the same interest in others.
Do You Need Graphic Design Assistance?
If you are not an expert in graphic design then you may benefit from some assistance with this element. Striking graphics and a design that is spectacular may not be possible if you try to DIY. By using a professional with extensive experience in this area you will be investing in a campaign that gets much better results and a bigger return on what you spend.
Hiring a designer is likely to mean that you’ll end up with a better finished product than you could have put together, even if you’re skilled at making things look good.
Know Who Your Customer Is and Tailor Your Brochure to These Individuals
Keep your targeted customer or consumer in mind when you are going over brochure ideas. Try to look at the final design through the eyes of the recipient who will view it. This will help you determine whether you have overlooked something or if there are changes which can improve the final design before it goes to print.
When someone opens it, what will it say to them? Design for that person, not for yourself.
Know AIDA And Use It
AIDA is an acronym that stands for attention, interest, desire, and action. All of these elements must be present in your brochure if you want to be successful and get the results that you are hoping for. You must get the attention of the recipient right away, and generate interest in what you are offering. Next you must create desire for your offer, and tell them the action expected.
To get their attention, you first have to start with a concept that’s deeply relevant and timely to the audience that you’re trying to reach.
Source: Jayson DeMers
Save the Best for the Cover
The best brochure ideas discuss the cover, and this is where your best should go. Remember that the recipient wants to find out about your products, not see a staff photo in front of your downtown office. Use the cover for a stunning image of your most popular product or something else that will be highly effective at getting attention and generating interest.
The front cover is the prime real estate of any brochure. The goal of your front cover should be to create an immediate connection with the reader – one that makes them want to explore more about what is inside.
Add Graphics and Statistics to Back Up Your Claims
Use graphics that back up your claims as part of your graphic design, and include statistics in your brochure ideas. Consumers are leery of claims unless these can be proven, so back up what you say with the appropriate statistics and graphics. This will show that your business is credible and that the consumer can trust you at your word.
Remember that there is no right or wrong way. Choose a design that represents your company well and use creativity to make your materials really stand out.
From our article: Graphic Design for Brochures | 14 Helpful Tips. Click here to read the full article.
Bullet Points are Concise While Getting Your Point Across
Some great brochure ideas include bullet points, and this format can offer a number of benefits. Bullets use concise statements to get the main points across, and they can be quickly read and understood. Since most consumers are pressed for time and live busy lives this will help you hold their attention while you get the main points across.
Make it Clear to the Consumer What They Should do Next
The graphic design of your brochure should include a call to action so that the reader understands what they are expected to do next. If you do not include a clear description of what the reader should do next then they may not take the desired step and respond in the way that you want them to.
Failing to be clear about what step to take is a common mistake that leads to failure instead of success. Your call to action is one of your most important brochure ideas.
When good enough is not enough it’s time to call in the experts. Las Vegas Color Graphics can provide all your brochure needs. From concept and design to printing and mailing we take care of all the details. Call us today at 702-617-9000.