Your marketing materials, whether direct mail, brochures, business cards, or letterhead, are an investment into your business. Business printing tips can help give your company a better return on the investment that you have made into your collateral material.
There are many different types of business printing tips and some of these detail ways to help cut costs or gain savings so that you get a better return on the investment that was made in the printed materials. Whether you choose a digital printer, you prefer the offset method, or you want something else instead you can achieve it while still getting more for the money and effort spent.
10 Business Printing Tips
- Use Open Space on both Sides of Paper
One of the business printing tips that will influence your marketing investment return is to use both sides of a postcard mailer instead of printing on only one side. This will allow you to add more information to the mailer and the cost is very minimal for printing the second side of the postcard so it can be a win win all around.
- Go Digital
In many cases, a digital printer will be less expensive than one who only uses the offset method. Digital printing requires less set up time and it can have a faster processing time as well. If image quality must be exact and reproductions must be perfect in every way and without flaw digital may not be the best choice though. In this case, offset may be worth the extra cost for bigger orders.
- Use Oversized Postcards
One of the business printing tips that will help your materials stand out and impress is to use oversized postcards. Many people get postcards from companies on a regular basis. When your mailer is larger than life it gets noticed right away and it generates curiosity in your recipient. This technique can help you get a better response and conversion rate.
- Order Early
Some of the best business printing tips found cover timing. Never wait till the last minute to order your printing project. If you are ordering convention printing or for a specific event, don’t forget to take into consideration that others will be ordering too. Placing a rush order often costs more than a standard job delivery. Allow time for preparation, proofing, and any necessary changes. You’ll be glad you did.
- Pick a Quality Paper Stock
One of the business printing tips that can help you save may actually cost a little more up front. Pick a paper stock that is a little heavier and thicker. You will pay a little more but your pieces will last much longer and they will have an appearance and feel that is more professional and upscale. This will make a lasting impression on the individual who receives your items.
- Order Large Quantities
Order in bulk from a digital printer whenever this is possible. If you need more order sheets or generic brochures to give to prospective customers then a larger order means a smaller price per unit. This is only effective when the items will actually be used though, so it will not work for specific materials needed for a certain event. Ask your printer about different size run pricing. You might be surprised at the minimal cost to increase the volume of your order.
- Compare Prices but don’t forget Quality
Comparison shopping is also the topic of some business printing tips. You should always compare several printing companies before you place an order, especially if you do not already have a printer that is trusted. This will help you maintain the high quality standards that you have while identifying experienced printers who may charge less for the same order.
Custom printing techniques like foil, embossing, and UV coating requires a printer with a vast amount of experience. Don’t be fooled by a low cost that could be sub-standard quality. You do get what you pay for with printing.
- See Samples of Previous Work
Always insist on samples from the offset or digital printer that you are considering. Your design and material choices may seem like the best option but without seeing samples there is no guarantee that the finished item will be exactly what you are looking for and expect.
- Use Variable Imaging
Some of the available business printing tips discuss variable imaging. This can be a good way to customize your materials for individual recipients based on their spending patterns, purchase histories, or personal preferences. Your marketing materials will be much more appealing because they are personalized for the recipient.
…work with a printing company to design one or more brochures to meet the needs of the area you are marketing to. If you are able to design one for the elders in the community and another for middle age and younger adults, this will be beneficial.
Source: Richard Myers
- Ask Questions and Seek Advice
Discuss your project budget with the digital printer. Sometimes a professional can make suggestions on ways to save money without affecting the finished quality of your items. If you do not ask then you will not know, and you may be surprised at the options and possibilities that there are.
What business printing tips have you found helpful to get a better return on your printing costs?