When is the last time you received a business thank you card?
Some may consider thank you cards a lost art, especially in the business world. We’re just not sending as much mail as we used to.
But that’s exactly why now is the perfect time to revive this business practice. Not to mention – it still works wonders in building your brand image!
Why Business Thank You Cards Are Indispensable
If it’s been a while since a business sent you a thank you card, you’re not alone. It’s not as common a practice as it used to be, especially since email has made it much cheaper and faster to send quick thank you notes to customers.
But nothing compares to the personalization and effort of a real, tangible thank you card. Customers can open the card, hold it, and read it while engaging multiple senses, which can help to boost brand retention.
But most importantly, since it’s not a standard practice, getting a thank you card can come off as a nice surprise and leaves a lasting impression. When a practice becomes widespread, it can start to lose its effectiveness. Rather than being unique and exciting, it becomes more of an expectation or standard of doing business. People don’t pay attention as much.
This is why now is an ideal time to start using business thank you cards as part of your marketing.
When to Send a Thank You Card
Truth be told, there’s no right or wrong way to use them. Businesses send thank you cards for different reasons, depending on the type of business.
You could send a quick message to someone who referred new business to your office. Doctors, dentists, and even designers use this practice.
It might make sense to send a Thank You to clients on noteworthy days, such as the anniversary date of when they signed up for your services. This is a great way to show your appreciation for their continued business and cement their loyalty.
No Good Reason
You never need a reason to say thanks for someone’s business. Sending an out-of-the-blue card can help bring your brand to the top of their mind and let them know you’re thinking of them. It might be the encouragement they need to visit you or make a purchase.
After a Major Purchase
Someone spending a lot of money with you surely deserves to be thanked properly. If you notice a customer that’s made a large purchase, send them a thank you card to show your appreciation.
Someone renewing their service with you is a major testament to how much they love doing business with you. It’s their own way of saying thanks for providing a reason to stick with you, so return the favor with a thank you card.
What Custom Business Thank You Cards Should Look Like
Your thank you cards should be as unique as your company. However, there are a few standard elements that every card you send should have:
Your Business Logo
Rather than grabbing a box of Thank You cards from your local dollar store, having professionally printed cards with your business name and logo is a much stronger alternative.
For starters, there’s never a question as to who the card came from. This is your brand’s chance to make a positive impression and you want your recipients to know who sent it.
Also, the longer your recipient holds onto the card, the more impressions you card makes. Whether they put it on their desk or on display in a waiting room, everyone who sees that card has now been exposed to your brand.
A Blank Inside
It’s too easy to print a generic thank you message. Many companies are also tempted to preprint their signatures (usually in a handwritten font in a unique color to make it look authentic).
Pre-printing these things can save time, sure. But it also takes away much of the personalization that makes thank you cards so special.
Handwriting a quick message and signing your name only take a few minutes, at best. But when your recipient notices that you took the time to do so rather than sending a generic message, it can make the entire interaction feel more personalized and special.
Express your gratitude, clearly stating why you’re sending the note.
And that’s one of the main goals of sending a card.
People notice generic messages immediately. They see the gesture as a “We’re trying but not very hard.” It’s always better to go the extra mile and write a Thank You card rather than taking the easy way. The results will speak for themselves.
If you want to print a message inside, keep it simple, such as Thank You or We Appreciate You. Then, make sure you add a personalized message and sign your name. This helps retain the uniqueness of every card and shows the recipient you truly care.
A Coordinating Envelope
Anyone can send a plain envelope, but a well-branded envelope can help to reinforce your brand and add to your professionalism.
When ordering custom printed business thank you cards, you can usually request coordinating envelopes that create a consistent design and polish your image.
You can keep it as simple as printing your business name and logo somewhere on the envelope, or as creative as opting for a colorful envelope or full image. You might also consider other add-ons, like foil seals, mailing labels, or a unique texture or embellishment.
Get Custom Business Thank You Cards for Better Branding
If you’re not using business thank you cards in your branding and marketing, you should consider the potential benefits. The total cost of a card, envelope, and stamp is minimal and can add major value to your business.
When used correctly, a thank you card can go a long way in cementing customer loyalty, building top of mind awareness, and creating a positive overall impression of your company.
Talk to one of our design experts today about custom business thank you cards and start building positive impressions every time you say Thanks.