When it comes to developing print marketing materials, there are quite a few decisions to be made. One of the most critical is determining what colors to use. With so many options, how do you choose, and why do you choose it? Finding the best brochure colors for you depend on a variety of factors.
Let’s break down what you should consider when choosing the best brochure colors for your business.
- Your brand colors are a good place to start.
You likely have colors that you use fairly consistently to help consumers recognize your company. A good place to start is with your logo and if you have it, your website. What colors do people tend to associate with your company? Do you have set colors in place for your branding? If so, start here. Brand recognition is as much about consistency as it is novelty.
- Stick to two or three main colors.
Out of a desire to be interesting or compelling, it can be enticing to consider a whole rainbow of possibilities.
But the cleanest appearance, keeps it simple. Let’s say your company’s primary colors are royal blue and white. A safe and reliable way to choose color for your brochure would be to take these two colors and add another complementary color that supports, but does not overshadow, the color consumers already associate with your brand.
This of course does not account for rich imagery and the color associated with it.
- Speaking of imagery…try using them as inspiration.
If you have set images in mind that you want to feature in your brochure or print piece, they can be an excellent resource for determining the best brochure colors for your particular project.
- Consider the purpose of the brochure. What are you hoping to convey with this piece? If you want to inspire hope, light blue may be a good complementary color. If you are discussing finances, green may be a good option. Red introduces the idea of authority, blue of cleanliness and trustworthiness, and so forth.
- Don’t overthink it. Color is largely subjective, which makes it easy to chase your tail trying to come up with the perfect right answer. Trust your branding and your own preferences, and go from there.
If you have other questions about brochure development, it is one of our specialties, so we’re happy to help. Feel free to reach out to us anytime.