Marketing your business can be a real challenge, especially since there are so many different tools and techniques out there that you can use. Choosing the wrong one for your company can easily spell disaster, and sometimes resource requirements leave little room for failure. That’s why we’re here to show you how consumer direct mail is the one tool you need to grow your business successfully.
Consumer Direct Mail? You’ve Got to Be Kidding
We’re really not. When it comes right down to it, consumer direct mail is one of the most effective marketing methods out there today. Yes, even in the face of new, cutting-edge digital marketing methods, good old-fashioned direct mail remains a highly competitive choice. In fact, there’s much to recommend consumer direct mail to business owners. It’s widely used in this day and age — in 2015 alone there were more than 150 million direct mail promotions sent to consumers in the US, 42 percent of which were either read or scanned by recipients. This led to around 2.5 billion coupon redemptions. Those numbers speak for themselves.
Not only that, but there’s data showing that direct mail is actually preferred by consumers when compared to other marketing methods. Research has shown that consumers have very clear preferences when it comes to how they want to receive marketing materials, and direct mail marketing rules the roost at 54 percent of survey respondents. In fact, consumer direct mail beat out the two other highest preferred methods by a substantial margin, with subscription email marketing and visiting business sites directly only preferred 49 percent and 38 percent of the time respectively.
So It Works – Is It Cost-Effective?
Most any marketing campaign can be successful if you pour enough money into it. The real mark of success, though, comes from driving engagement and sales without costing an arm and a leg. This is particularly important for smaller businesses without the deep pockets of major brands but who still want to remain competitive in today’s marketplace. Well, good news: consumer direct marketing offers some of the best return on investment out of any marketing method out there.
We’re not talking a measly 100% ROI, either. No, it’s more in the realm of an outstanding 1,300% return, based on recent research. In fact, for every $167 per person spent on direct mail, businesses earned an average of $2,095 worth of goods sold. Is it any surprise that direct mail still remains so popular, even today in a world where a simple click of a mouse can send tens of thousands of emails out to digital mailing lists? Sure, you might be able to reach a much wider audience with email, but you don’t have nearly as high an ROI.
Marketers need to work smarter, not harder, and direct mail is all about that very concept.
Finding a Consumer Direct Mail Partner
It’s clear that direct mail is one of the most effective marketing methods for just about any business, large or small. Yet it can be a challenge to conceptualize and implement a consumer-direct mailing campaign if you don’t have the experience or capabilities. Does this mean such lofty successes are out of your reach? Of course not — what you need instead is, simply, to find the best printing and fulfillment partner for your needs.
There’s a myriad of decisions to make when it comes to a direct mail campaign. Not knowing where to start can make the entire process daunting, but an experienced print house can aid you from every step of the way, from prepress and layout to the printing process itself, and ensuring your marketing materials are shipped out in a timely manner. All this at a price that not just won’t break the bank but will also lead to a juicy ROI for your business, helping it grow and flourish like never before — and proving that consumer direct mail is always going to be your best bet when it comes to marketing your company.
Choose Las Vegas Color Graphics For Direct Mail Marketing Success
Looking for help with your consumer direct mail printing campaign? Turn to LVCG. We’ve got the skills and experience to get your job done quickly and reliably at a quality you’ll prefer. Our full-service shop is always running, 7 days a week and 24 hours a day, to get your direct mail campaign up, running, and out to your prospective customers in no time at all. Contact us today to learn how we can spearhead the success of your next direct mail campaign!
