According to the Las Vegas Visitors and Convention Authority, 22,027 conventions were held last year in Las Vegas.1 Businesses from all over the world come to our city to showcase their products and services. Exhibitors distribute a large amount of printed material at these conventions and trade shows. Our convention printing tips will help you get top-notch collateral material and the most from your investment.
Money Saving Convention Printing Tips Include Ordering in Bulk When Possible
One of the most helpful convention printing tips involves bulk orders. When you order the desired materials in bulk you may qualify for a discounted price, and the discounts available can be quite steep for orders that involve a significant quantity. If you order thousands of flyers or brochures, you can really save without sacrificing any quality in the process.
Design Your Marketing Material Carefully, or Hire a Professional
Designing the right marketing material is important. Some convention printing tips talk about the best designs, but the best tips discuss why paying more for professional design assistance may be worth the cost. You want your items to stand out and professional design assistance can help you do this more effectively so that you get better results from the event.
Compare Quality and Costs Between Printers to Save Money
Some of the convention printing tips that you find cover printer comparisons. When you compare the cost, reputation, and printing quality for several printing companies, you may notice that some printers charge less for the exact same results. When you compare prices and the end results with several printers you can get great quality for less.
Check Any Proofs Closely for Errors
Before you sign off on the finished design of the marketing material make sure that you check the proofs carefully. Few convention printing tips talk about this but it can be crucial in order to catch any mistakes before your order is printed. The proof will show what the finished items will look like, and any errors or changes should be pointed out before printing starts.
Proofing can identify errors and help you ensure that the final printed material meets your expectations. Always double check everything before the actual printing process is started.
Source: 6 Important Considerations Before You Order Brochure. Read the complete article here.
Should You Send Postcards?
Many convention printing tips that are aimed at saving money talk about sending postcards in order to cut costs, but this may not be the best solution in your case. Determine whether a postcard will have the same impact as a full color brochure or flyer. A great idea is to send out postcards before the event instead of using them during the convention.
Make Sure the Printer Can Handle Your Order and Provide Quality Material
Many convention printing tips talk about saving money, but it is also important to make sure that the chosen printer can actually handle your order in a professional manner and provide the results that you want. Ask to see samples from past orders that are similar to yours, and check out the reputation of the printer before placing your order.
Can the Printer Handle a Rush Order?
What happens if you discover that you need marketing material for the event right away? A rush order may cost a little more but it can be necessary if you find that you are missing printed items or there is a mishap that destroys the materials that you have on hand. Not paying for a rush order could leave you high and dry during the event.
Order As Early As Possible
If you want to save money on the printed items that you need for the next convention then you should place your order as early as possible. If you wait too long then you could end up paying more because you need a faster delivery time. This can mean additional fees as a result. Remember that everyone else also needs printing for the event.
Ordering as early as possible will help you get your printing before the deadline without spending more. You should start comparing printers as soon as you realize you will need printing if you do not already have a trusted printer to use.
These convention printing tips will help you get terrific marketing material while saving you money at the same time. Call us today at 702.617.9000 for your convention printing needs. We’re waiting for your call.
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