Hosting a big conference? Here are 4 ways to make an impression with corporate collateral.
Business owners hear a lot these days about website engagement and online branding. But let’s not forget these are important concepts to promote in person, too. Good corporate collateral can help with both.
That’s doubly important if your company is hosting a big conference. Your event collateral can encourage conversation, enhance your message, and strike a chord for your branding campaign that hits all the right notes.
Here are 4 fresh ideas to try, each of which is designed to encourage networking, increase communication, and magnify your message so people are interacting and talking about your brand and your focusing on your event’s agenda.
Ideas for Increasing Engagement Through Corporate Collateral
- Window Graphics
Give your event a polished, branded look with window graphics that can be applied the day of the event and easily removed when the event is over with. Remind attendees why they’re there, at every juncture possible: ground-floor windows at the event location, ballroom entrances, interior glass walls…anywhere your attendees will be passing by.
Environment graphics, or wall-size graphics, can be used to display event themes, driving home why everyone has come together, providing a visual reminder that your company does things right and to their fullest when it comes to hosting a conference and getting people talking.
- Mini Buttons
You’ve seen the classic, round celluloid buttons made famous by political campaign supporters and waiters at restaurants who must wear “flair” on their suspenders.
Now they come in mini sizes of about 2″ in diameter, and they’re eye-catching, fun, and memorable way to identify or categorize your event participants. They’re great giveaways, they’re cost-effective, and they can be matched to all your other corporate collateral for a complete event branding message.
They get people talking, increasing engagement in ways only a button could! Imagine creating buttons which only have your company’s logo on them, but in a wide variety of colors. Could event participants figure out why they got the color they got? These buttons can be used for good ice breakers in smaller break-out sessions, too.
- Information Disc Jacket
If you will be distributing an info CD, upgrade the presentation with a disc jacket that coordinates with your other collateral materials. Give a nod to your sponsors inside the cover, or use that space to give agenda highlights that make good takeaway tips, reminders, or data points to remember.
- Event Posters
You can’t skip the posters, and if you make up an extra batch that’s foldable or can be rolled, you can mail them out to have colleagues pin them up in break rooms, etc.
- Cool Wayfinding Posters
Don’t leave it up to the conference facility to get your attendees where they need to go. Print up your own wayfinding posters for a branded, helpful approach to facilitating movement between events.
Of course, view these posters as corporate collateral. That is: brand them as you would your conference agenda, posters, and giveaways.
Hope these tips have inspired you. Do you have any unique corporate collateral ideas for conferences? We’d love to know about them. For more ideas and to get your corporate collateral printing started, contact us now.