If there’s one print media that’s still holding strong in the digital age, it’s brochures. Here are a few custom brochure ideas that demonstrate why.
We may be in the midst of the digital revolution, but some forms of print media are hotter than ever. The power of the brochure lies in the way they’re delivered: to a highly targeted audience that has, for the most part, already expressed interest in whatever the brochure is pushing.
A brochure might be handed out at a conference, where attendees are your pre-selected target audience. A brochure might be a menu, where patrons to your restaurant have already expressed interest just by showing up. A brochure might describe a medical treatment/facility/program in a doctor’s office, where your target audience (patients) is sitting right there.
You’re Going to Need Some Custom Brochure Ideas
So, your ability to reach the right people and create a lasting impression is unmatched. Now it’s up to you to create the right look for your brochure so people will pick it up, read it, take it home, and save it.
Here are a few custom brochure ideas to get you started:
Start with the size. Unless you’re creating a travel brochure or a map, stick with an 8.5″ by 11″ size. This leaves you with plenty of room to showcase your message. It’s big enough to fold multiple ways, yet still a manageable size when it’s expanded or opened up.
Color matters. This is especially true with menu brochures, but even with corporate brochures, color can sway the way your audience feels. For example: blue is calming, so not a great pick for a menu. Green suggests health and the environment, so it can be good for both menus and for businesses who want to highlight their corporate social responsibility initiatives.
Use design elements to guide the eye. A brochure isn’t a book- so use typography, color, images, and shapes to guide the reader to the important parts of your brochure.
The best brochure ideas play off of something that feels human and relatable – more than just words on a nicely printed page.
From our article, How to craft the Best Brochure Ideas for your Business
Die-cut. Tried, true, and eye-catching. Although die-cutting has been used for decades, we’re seeing some impressive new uses that catch the eye of viewers. Shapes can be like your logo, a simple circle, or practically any shape you can think of. What’s beneath the die-cut is the intriguing part.
Here are a few examples of what you can do with die-cutting:
- Tabbed pages with different curves
- Shapes of food for restaurants and markets
- Swirls for an ocean or water effect
- Neckties for clothing stores
- Musical instruments like a guitar or drum
Paper stock for a great touch and feel impression. Depending on what the purpose of your brochure is and your brand message, the paper stock choice can provide the exact look and feel you need to portray.
Is your business of the organic nature? Going green? Recyclable materials will make your business look environmentally friendly. Are you more sophisticated? A linen or satin finish exudes luxury and professionalism.
This is only the beginning – for more custom brochure ideas, you can always speak to one of our experts here at Las Vegas Color Graphics. Call any time!