To make your business thrive, you need to present your brand in a rich variety of ways. Here’s how custom business letterhead plays into a grand strategy for brand promotion.
A lot goes into creation of a winning brand. With lots of focus going towards digital media, websites, and video, sometimes marketers overlook the importance of the tangible aspects of branding. That includes custom business letterhead, the grand daddy of all corporate collateral.
Your Letterhead is Your ‘Royal Messenger’
The casual tone and engaging style of a business blog are designed to align consumers with a corporate brand. However, there are circumstances when you simply need to show that your business is well… a business.
That’s when the business letterhead comes into play. Important matters are often carried out via snail mail- invoices, important correspondence, formal letters, etc. That’s when your custom business letterhead needs to shine. It’s your royal messenger for important occasions!
There’s More to Creating Great Custom Business Letterhead Than You Think
Appearance is everything in marketing, and your homespun attempts with letterhead might be doing more harm than the extra you’d spend to have it done right by a professional.
Your logo colors, logo placement, the way your logo is rendered, and a zillion other subtleties of stationery should be chosen carefully by a graphic design pro. They’ll make sure everything works together in synergy to raise your brand equity… even the choice of paper fibers.
The tactical materials of your business branding haven’t taken a back seat to digital media. In fact, since businesses use stationery so infrequently these days, it’s now more important than ever that your stationery items are impeccable. After all, the way your customers feel about your company (your ‘brand equity’) is impacted by everything your company puts out…even your letterhead.