Customer loyalty printing can help your company build repeat business in unique ways.
Building your business is all about enticing customers to buy your products and services. While drumming up new business is always great in the form of customers and clients that are new to your company, all too many businesses overlook one of the biggest ways to keep your company firing on all cylinders: repeat business.
Satisfied customers are happy to return time and again for more of the same. However, sometimes your customers might need a little bit of an additional incentive. In these cases, customer loyalty programs can make the difference between moderate sales and monumental ones. Customer loyalty printing is an integral part of any incentive program; here’s everything you need to know about setting up your own loyalty incentive program.
Loyalty Programs Work, and They Work Well
It’s common knowledge that it takes a lot more effort to gain a brand-new customer than to keep an existing one. Different statistics are quoted by different research studies, but there are some that say that it’s as much as ten times easier to keep a customer than recruit a new one. Whatever the case, it’s unmistakable that the sheer investment in marketing materials for new customer conversion is incalculably high, even though there’s an already built-in demand for perks that reward return customers.
The truth is that loyalty programs are incredibly popular and have been for years. In fact, research shows that over the ten years between 2006 and 2016, membership figures for customer loyalty programs rose at a meteoric rate. From 2014 to 2016 alone, these figures even went from 3.3 million to 3.8 billion, proving without a doubt that customers love to feel rewarded for demonstrating their loyalty to a favorite brand or retailer.
Designing Your Own Loyalty Program
Obviously, customers are interested in customer loyalty programs. This means that you’re essentially leaving money on the table unless you implement one of your own.
You do, however, have to ensure you’re designing your loyalty program to actually reward your return customers in ways that will resonate with them. In many cases, this translates into providing varying discounts or rebates on a future purchase after a set number of older ones, i.e. “buy 9 pizzas, get 1 free” or something similar.
Keeping track of customer progress, therefore, becomes incredibly important as this not only verifies if the customer has completed the requirements for the discount but also provides a visual incentive to the customer to continue coming back time and again, as they can see their progress towards their goal clearly.
Customers need to be able to see their progress clearly, and this is where customer loyalty cards and other printed materials come in. Customer loyalty printing provides the all-important proof of participation and the visual incentive to continue that entices existing customers to return again and again.
Make your Customer Loyalty Printing Look and Feel Official
With the majority of customer loyalty rewards programs relying on physical records such as loyalty cards, there’s a real need to ensure these loyalty cards look and feel as official as possible. Just like you wouldn’t step into a professional networking environment with handmade business cards, you can’t rely on a homemade solution if you want your customers to participate in your loyalty program.
The solution for this is as simple as the solution was for meeting your business card needs: professional print and design. In fact, there’s little difference to a print house when it comes to printing up loyalty cards in comparison to business cards; they’re both designed to be kept in a wallet, which makes them the same size, they both benefit from careful, experienced design, and they can both make a great impression when they’re printed using high-quality paper, which provides a look and feel that adds to their attractiveness.
Turn to Las Vegas Color Graphics for Your Customer Loyalty Printing Needs
Looking for the best print partner to create your customer loyalty cards and other related materials? Your search is over. Turn to Las Vegas Color Graphics for your customer loyalty printing needs. As the Las Vegas area’s premier printing company for more than 40 years, we have the skills and the expertise to design and print the most attractive customer loyalty cards anywhere.
You can rely on our diligent staff for your printing needs. Our team of experienced graphic designers will work tirelessly in creating the perfect customer loyalty printing for your business, and our 24-hours-a-day, 7-days-a-week print shop means you’ll never have to wait long to get the finished product in your hands.
Don’t take risks with the success of your business. Contact us today and see how we can supercharge your customer loyalty program today!