Designing custom brochures for your business could be one of the best moves you’ve ever made.
Using brochures to market your services is an ages-old technique that’s still effective today. Because of their portability, compact size, and seemingly endless ways to design them, brochures are among the most powerful sales tools in your arsenal.
You don’t have to be a top designer to create custom brochures for your business. Let’s explore your options for designing custom brochures that will get your products noticed:
3 Great Options for Designing Custom Brochures
Option #1 – Use a Preset Template
This is by far the easiest option for companies, especially if you’re on a tight budget.
Pre-made templates usually feature all the design work for you. All you have to do is plug in your information and send it to print. Templates come in all sizes and folds, so you can find one that best suits your purposes.
However, there are a few downsides to this option. For starters, you still have to write your own sales copy to make your brochure effective. Also, keep in mind that other businesses might be using the same template, so your brochure may not look as branded as it could.
Hiring a professional copywriter can make the difference between a brochure that looks nice and one that sells.
Still, it’s a solid choice for businesses who don’t have a designer on staff but still want a professional looking brochure.
Option #2 – Hire a Freelancer
You can find a freelancer for just about any service, including designing custom brochures. Hiring a freelancer usually costs less than hiring a design agency. They have all the right tools and skills to create high-quality designs that can help get your business noticed.
Freelancers can be an ideal solution, but they’re not perfect, either. The biggest downside to hiring a freelancer is the risk involved. You might not know much about their reputation, especially if they’re new to freelancing. Turnaround times can vary. Some might not be willing to work with you on edits or revisions without paying an extra fee.
In addition, freelancers aren’t always consultants, too. They don’t always know the right questions to ask, such as the material you’re printing on or type of printer that will create the brochure. These elements might seem insignificant, but they actually have a lot to do with how the final product turns out.
If you hire a freelancer, make sure you set concrete terms of the project up front so you know what to expect.
Option #3 – Partner with Your Printing Company
At Las Vegas Color Graphics, we have several experts designers on staff that will work with you one on one to create a final product you can be proud of. Our brochures are truly custom because every element on the page is created just for you.
Our designers are also consultants. They’re familiar with our machines and printing processes and can design your custom brochure for the best possible output.
Talk to us today to get a custom quote on designing custom brochures for your business.