Can your printing company meet your direct mail design requirements? This is a common question that many businesses may struggle with, and it can be a deciding factor in your success. These materials should have high-level text and clear visual images, and they should be extremely user-friendly so the recipient does not discard it as soon as it arrives.
The format of your materials is another important aspect. Do you want to send a postcard or do you prefer a letter format? You can also choose brochures and other types of designs as well. You should also find out whether the business you are considering handles the mailing process in-house or if this step is outsourced to a third party.
The Right Questions to ask about your Direct Mail Design Requirements?
Will the Printing Company Create the Text for the Materials?
Copywriting is one of the most important elements of any marketing project. The printing company that you are evaluating may offer writing services which can help you create copy that is powerful and compelling. This is not a service offered by all printers though, and you may need to ask if this option is not listed.
The writer and the designer should work together closely for the best results.
How User-Friendly is the Direct Mail Design?
If you choose a direct mail design that is not user-friendly then the odds are that your marketing materials will quickly end up in the garbage, and they may not be read at all by the intended recipient. Look at the final design several times, and determine just how easy it is to read. The communication should be clear and easy to understand.
Print Tip: Insist that all errors be corrected before signing and dating the final proofs of both the press copy and your copy for your records.
It is a good idea to break up large blocks of text. This makes the content easier to read and comprehend for the user. The contrast between the background and text colors should be sharp enough to clearly see the words and sentences. Contact information should be easy to locate and large enough to be extremely visible to the reader.
What Format are you Looking for your Direct Mail Design?
What formats does the printing company offer? When you start the direct mail design process you will have an initial format in mind. This may be a small and simple postcard or an elaborate brochure with several pages. As you go further into the designing aspect you may realize that another format would work better and you may want to make changes.
Look at the available options and specific choices that the printing company offers, and then determine whether this is suitable for the results that you want. You will find that each printer may offer varying choices and have different direct mail design requirements. Some may have more options than others. Make sure you choose a business that can handle all of your needs.
If you want your direct mail to stand out consider customizing with:
- UV Coating
- Metallic Ink
Only specialty printers will handle these customizations so be sure to ask first.
Are the Mailing Services Offered in-house or Outsourced?
In-house or outsourced? These are the two methods of direct mailing that may be used. Some printers have their own mailing department and they handle the entire process in-house. This allows them to control the costs and quality provided more effectively.
Outsourcing these services can mean longer delays, higher charges, and more potential issues that can cause problems.
In-house mailing services can be more effective, and the control that the business has is increased. This can mean better results and lower prices in some cases. The process is also faster because there is no need to ship the printed materials to a third party so that they can be mailed.
You’re in luck! Las Vegas Color Graphics can easily handle all of your direct mail design requirements. Our experience and expertise mean you get the best possible results. Let’s get started.