It’s crucial for educational institutions to keep lines of communication open with students and their families in as many ways as possible. Disseminating information to a large student body across an entire school district can be a challenge, especially when budgetary constraints are taken into account. This is why you should consider direct mail for schools as an excellent alternative.
Why Direct Mail for Schools Is So Effective
Direct mail is, at its source, a marketing method. This is of course most utilized in the for-profit sector; this is quite obviously not the same industry that the education industry inhabits. Yet just because the for-profit sector uses direct mail marketing to increase their sales doesn’t mean there aren’t benefits for a school to use the same strategies as well.
First and foremost, direct mail is one of the most preferred methods for communication from a consumer standpoint. Research shows that 70 percent of consumers find direct mail much more personal than other forms of communication, such as email. As forging and keeping relationships with students and their families is important, direct mail for schools becomes an excellent way to reinforce those relationships.
Direct Mail for Schools is An Affordable Option
Keeping in contact with students and families is all well and good, but in an educational setting, it’s also important to control costs as well. Thankfully, direct mail for schools is quite affordable. This is only logical, as for-profit companies value affordability in marketing methods as well, as cost-effective options mean a lesser impact on operational budgets.
Speaking to your local print shop can showcase just how affordable direct mail can be as an option. Modern print methods and technologies are quite cost-effective, especially as many printers can also provide fulfillment services. Paying just one price for design, printing, and mailing out materials to students and families is always beneficial, especially when it comes to maximizing school budgets.
Turn to Las Vegas Color Graphics for Direct Mail for Schools
Here at Las Vegas Color Graphics, we have 40 years of experience in providing direct mail printing and fulfillment services to the Las Vegas community. This includes not just local businesses but school districts as well. We’re happy to work within your operational budget to ensure your materials are mailed out to your students and their families in a timely manner and at a price point you can afford.
Developing and maintaining relationships with your student body and their families is always going to be an important goal. Using direct mail for schools is a cost-effective option for doing so, and one that has a positive impact on recipients. Contact Las Vegas Color Graphics today and let us show you how effective direct mail for schools can be!