Business marketing is challenging, especially since the number of tools and techniques that you can choose from are quite numerous. You need to choose wisely so you end up with both the option that will make the most impact and the one that’s the most cost-effective. Here’s a short guide to help you understand your direct mail options when it comes to this excellent marketing strategy.
Are Direct Mail Options Even Helpful?
You might think direct mail is an old and deprecated marketing strategy, but the truth is that it’s still one of the most effective and highly competitive marketing methods out there today. There are many reasons to recommend direct mail options, as it’s still highly popular. In fact, more than 150 million direct mail promotions were sent to consumers in the US. 42 percent of those mailers were either read or scanned by recipients.
Additionally, data shows that direct mail options are preferred by consumers, compared to other marketing methods. Consumers have very clear preferences, and direct mail marketing was the most popular at 54 percent of survey respondents. Direct mail even beat out subscription email marketing and visiting business sites directly, which only scored 49 percent and 38 percent respectively.
How Direct Mail Options are Cost-Effective
Sometimes it’s not a matter of effectiveness – it’s a matter of cost. Your marketing dollars need to go to good use, as wasting them doesn’t do any good. Can you also drive sales and engagement without exhausting your operational budget? There’s plenty of good news on this front, as there are a number of direct mail options that offer high ROI when compared with other, more “modern” marketing methods that you can use today.
The ROI on direct mail marketing is perhaps unbelievably high, close to 1,300%. That means that for every $167 per person spent on direct mail, businesses earned an average of $2,095 worth of goods sold. While email marketing, for example, might let you reach a wider audience, you won’t have anywhere near the same ROI. Direct mail options work smarter, not harder when it comes to marketing your business.
Finding a Direct Mail Marketing Partner
At this point, you would be remiss if you didn’t look into direct mail options for our business marketing. However, it can be challenging to create a direct mail marketing campaign if you lack the requisite knowledge. You don’t have the time or resources to take a crash course in printing methods, after all. In such a case, you need to look into the direct mail options that a print and fulfillment partner can provide for you.
This can be a difficult decision to be sure. There are so many decisions to make when it comes to creating direct mail marketing campaigns. You need to know where to start, and if you don’t, the entire process can be extremely daunting. This is what makes it so beneficial to partner with an experienced print house, this leads to a better understanding of what your direct mail options are as well as their costs.
A good print partner will walk you through the entire process from layout and design to printing and even fulfillment. Not only that, but the best printers will offer you affordable rates for their services, ensuring that you can enjoy a healthy ROI on your marketing activity. If you want your marketing efforts to reap great results, it all lies in finding the best print partner for you.
Choose Las Vegas Color Graphics for the Best Direct Mail Options
If you’re looking for help with your next direct mail marketing campaign, you need to turn to Las Vegas Color Graphics. As the premier print house for the Vegas community (and beyond), we’ve been helping businesses with direct marketing options for more than 40 years, and our talented staff are ready and waiting to show you what it takes to make your next marketing campaign a successful one.
Our full-service print shop runs 24 hours a day and 7 days a week, ensuring a quick turnaround on print runs. We have the most advanced and up-to-date equipment to ensure the highest quality materials, and we even offer fulfillment services to ensure your direct mail materials are sent out quickly to your mailing lists. Contact us today to learn about all our direct mail options for your next direct mail campaign!
