Seeing double isn’t always a bad thing! With double sided printing you get twice the exposure with your business cards.
Double sided printing can have many benefits, but should this method be used on your business cards? It is not difficult to find a digital printer who offers this option. However, just because you can do something does not always mean that you should. Before you order your next set of business cards, you should consider whether they will be printed on one side or both.
Your business cards will represent you in your industry and the community, so these must be attractive, professionally done, and appeal to the recipient so that your card is retained for future use. Using both sides of the card could gain attention and sales for your company, or it could be a waste of money if the card is tossed because the recipient does not connect it to your products or services.
Double Sided Printing Doubles the Space Available
Business cards are small, and double sided printing can almost double the space that you have for graphics, text, and contact information. This can help you include all of the relevant details about you and your business without using a card that seems crowded or crammed together. Your business card should include vital details that recipients need to know.
You can print a field of color, small graphic, or a simple pattern on the back. A card with graphics on the back looks more sophisticated and high-end, and is more memorable as well.
Source: Erin Ferree
For businesses that take appointments, the back of business cards is an excellent place to be able to fill in date and time information about the next appointment. Doctors’ offices, beauty salons, coaches, attorneys and other types of businesses can benefit greatly from having cards with the back space printed with areas to hand write next appointment information.
The Right Digital Printer Can Offer Professional Advice
Discuss your business card needs and preferences with the digital printer that you will use, and get some professional advice on this topic before you make any final decision. Your printing company can outline the advantages, disadvantages, and cost increases that you will get if you choose to print both sides of the card. Once you have this knowledge you can make the best choice for your company.
A Blank Side May be Desirable At Times
Business cards with double sided printing may not always be preferred. Many people write certain details about the individual who gave them the business card, and if it is printed on both sides, there is not enough blank space for the recipient to make notes. If you do not leave space for recipient notes then it may be difficult for them to remember why they were interested in your products or services.
Printing Both Sides Will Increase the Cost
When you order double sided printing this will increase the cost of the order, and since every digital printer will have their own price list the added cost can vary widely. Contact several printers and ask for a price quote on the order that you will be placing. Compare these quotes, verifying that each one covers the same quantity and other details, and then choose the printing company.
Important Tip: If you are leaving the back of the card blank for writing , be certain to not use a glossy finish or a paper stock that is difficult to write on.
A Business Card with Two Sides May be More Impressive
When you use double sided printing with your business cards then you may get a product that is far more impressive. Since this method costs more, the recipient will know that you are a serious company that places a priority on quality and doing things the right way regardless of cost. The investment you make into cards with printing on both sides may provide a much better return.
One of the biggest reasons to use custom printed business cards is to show your business in the best possible light and make people want to use your company.
From our article, Are Custom Printed Business Cards Right for You? Click here to read the full article.
Twice the Printing Can Mean a Longer Wait until Delivery
One possible drawback with double sided printing is that it may take a little longer for the digital printer to deliver your order because the printing process must be repeated on the reverse side of the card. If you are completely out of cards and you need them ASAP then you may want to have printing on just one side so you get the cards faster and you have some available.
Be sure to ask what the estimated time of delivery will be for your cards. Las Vegas Color Graphics operates 24 hours a day 7 days a week, making it easier to deliver your job quickly and efficiently.
Each Company is Different and Unique
Every company is different and unique, with differing goals, budgets, and preferences. Just because business cards with double sided printing is the best choice for some companies this does not make it the best choice for you. In order to decide you must look at all of the pros and cons, as well as the needs and objectives of your company and your available resources.
To truly stand out from the crowd you really need to add some creativity and uniqueness to your card.
Do you use double sided printing with your business cards? Why or why not?