If you want to start your event with a good impression long before the party starts, embossing invitations can help you make the right statement.
Before your first guest arrives at your event, before the first decoration has been placed, and before the food and beverages have been tasted, the mood of the occasion has already been set.
Your invitations say a lot more about your event than time, date, and place. The entire look and feel are powerful enough to set your guests’ expectations for what’s to come from their attendance.
Embossing Invitations for the Perfect Occasion
Embossing refers to adding texture to printed text, typically in the form of foil, stamping, or carving. The text can be raised or depressed on the printed material, which gives each piece an extra dimension.
Commonly, the process makes a popular choice for wedding invitations, but embossing invitations isn’t just reserved for weddings. Anytime you want to add elegance or grandeur to your event, using embossing in your invitations can help set the right expectations.
For instance, upscale galas or charity events might use embossed invitations to boost the event’s appeal or communicate elite status. When combined with fine material, such as luxe paper or cardstock, your invitation becomes more valuable and more enticing to the recipient.
How to Use Embossing on Invitations
Embossing typically costs a little more than standard printing, but its benefits can far exceed the slightly higher price. For instance, if you’re hosting a fundraiser, your event’s success largely depends on your turnout. An attractive invitation could persuade more people to come, especially if they feel that other important figures will be in attendance.
Consider using the technique to enhance your text or at least the most important parts. In addition, you may want to include an embossed border to frame your message or add an embossed emblem, such as your business logo or other images.
If you’re using embossing on the invitation itself, make sure your envelope matches for consistency. You might add the same embossed logo or emblem you used on your invitation on your envelope. If you are mailing your invitations, think about including an intriguing “You’re Invited…” in the bottom corner or on the envelope flap. These subtle nuances can make a big difference in how your guests perceive your event.
When Not to Use Embossing on Invitations
Truthfully, there aren’t any hard and fast rules on how to use embossing on invitations. However, not every occasion will necessarily warrant embossing and the extra costs associated with it.
Remember, embossing adds elegance and an air of sophistication to your event’s invitation. You don’t want to make the wrong impression regarding your event as a result of using embossing.
If you’re looking for a way to punch up your invitations, talk to one of our design experts on how to include embossing in your design.