Every Door Direct Mail tips can be found that cover a wide range of topics and components, from ways to choose the best digital printer to get quality mailers to tips that can help streamline the process or ensure that the mailers are properly prepared for mailing before they are taken to the drop off point.
Every Door Direct Mail Tips
- Identify Neighborhoods with your Specific Demographic
Every Door Direct Mail tips which help to identify zip codes and neighborhoods that contain a high number of prospects. If you sell elder alert products then you want to identify neighborhoods and zip codes with a high percentage of elderly residents to send out your mailers to, so that you get a good response.
You can use demographic data including age range and average household income and size to choose among routes.
- Use Postcards
Postcards are one of the most popular types of mailing pieces for EDDM. Postcards are easy and economical to use. You can pack a great deal of information on postcards. They are quite effective for announcing sales, new products, and grand openings. There are a variety of sizes that the Post Office approves.
- 4.25 x 10.625 Postcard
- 4.25 x 15 Postcard
- 6.25 x 9 Postcard
- 6 x 11 Postcard
- Mail to Suit your Budget
With Every Door Direct Mail you can send up to 5,000 pieces per day without a mailing permit. If you are on a tight budget you can start smaller. Increasing or decreasing the radius for your mailing is easy. For larger mailings, a company that handles printing and fulfillment is the best way to go.
- Verify Information
Source the Every Door Direct Mail tips that you use or implement carefully, making sure that the supposed secrets and helpful hints are actually accurate and can be independently verified. Some companies may use fake tips and secrets in order to gain a profit, leaving you with a failed campaign and a waste of valuable resources.
- Make the Right Choice of Digital Printer
Choose your digital printer carefully, making sure that you know what to expect with the finished materials that you will receive. If you do not already have a trusted printing company that you regularly use then compare several reputable companies to decide which one is the best fit with your needs and printing preferences.
- Know the Income Level and Spending Habits
There are numerous Every Door Direct Mail tips that can help you pick out the best possible areas to target. Each zip code and neighborhood may have different demographics, spending patterns, and income levels. If you use the wrong zip codes or geographic neighborhoods then your entire campaign could be wasted without any results to show.
- Meet your Delivery Date
Make sure that your chosen digital printer can deliver your materials on time so that the scheduled mail delivery date can be met. If your goal is to target an entire zip code at the same time but there is a delivery delay with part of your order this can throw everything off and impact the entire EDDM campaign.
Keep in mind that the Post Office does need time to start mailing. Delivering mailers to the Post Office first thing in the morning does not mean that they will be delivered that day. This is one of the most Every Door Direct Mail tips. Be sure to plan in advance, especially if you are promoting a time sensitive event or promotion.
- Research for the Best Response Rate
Do the necessary research on this method of direct mail marketing before you jump in with both feet and start spending money or investing other valuable business resources. Compile a list of Every Door Direct Mail tips that you find helpful so that these can be used to make your campaign more effective and help increase the response rate that you get.
- Templates or Custom Design
Ask your digital printer whether they offer EDDM templates that can be used to improve the design of your mailers and make the process faster and easier on you. If templates are available they can help you get a good design, but they do not offer a unique customized look that you may be hoping for because others have probably used these templates as well.
- Bundle It
Bundling is also the subject of some Every Door Direct Mail tips, because your mailers must be placed in bundles of between 50 and 100 individual pieces. Each bundle must have a facing slip with required information filled in so that the postal carrier can deliver the marketing items to every mailbox along the desired route.
Every Door Direct Mail Tips: “Most people would first go to rubberbands to bundle their sets of 50…but the rubberbands can bend the paper in a “u” shape.”
- Quality over Cost
Never choose a digital printer for your EDDM materials based on the cost quote provided alone. There may be cheaper printing companies out there, but they may not provide the best possible results and the highest possible quality because they cut corners to cut costs. Poor materials can be even worse than no marketing at all.
- Set your Budget
Find out the average costs involved in an EDDM campaign before you try to set a budget amount, so that you have a reasonable idea of what a campaign can cost. This will help you set a budget that is sufficient to meet your campaign goals.
- Professional Design
Get design help if this is needed. Some printers may even have in house design assistance that can be provided as needed, so ask if you need this service.
- Be Inviting
Since Every Door Direct Mail can easily target homes near your business, use it for inviting recipients to a special event like a clearance sale, wine tasting, holiday party, or product announcement. You can even make it a “neighborhood only” event to suggest exclusivity.
- Make it Simple and Provide Help or Solutions
As much as you would like to make your direct mail all about how great your business is this is not what people want to read. Provide a solution to a problem they might have. For instance, if your business is pest and insect removal, telling people all about the techniques you use is generally not the best way to go. Let readers know that their infestation troubles can be easily eliminated if they contact you.
Las Vegas Color Graphics full service direct mail provides everything from design, printing, and mailing. Call us at 702.617.9000 to start your campaign or for more Every Door Direct Mail tips.
What Every Door Direct Mail tips can you provide?