Could your upcoming project benefit from large direct mail postcards? These oversized mailers can help your campaign gain the recognition and traction it deserves. Let’s explore some of the best ways to use these monster-sized postcards to make your next mailing event a success.
5 Big Ways that Large Direct Mail Postcards Work
1. You Have a Specific Offer
Postcards are often thought of as friendly, personalized notes, and sharing a special offer via postcard can be an easy way to connect with your audience.
If you have something specific to offer your recipient, dedicate most of your postcard real estate space to promoting it. Even though you’re using a larger format postcard, your message should be short and to the point to avoid information overload. Your recipient is more likely to take you up on your offer if they know specifically what you want them to do.
2. You Have Multiple Offers
Large postcards offer more real estate space than their smaller versions, so you can place a variety of coupons or deals on the same mailer. Restaurants, retail stores, and service providers are experts in crafting a single postcard mailing with multiple deals to take advantage of. Plus, if you organize them well, it can give your recipient more reason to hang onto your postcard longer.
…customers will always look for free gifts, or coupon codes. In this competitive marketing era, you need to provide more than “good” service to your customers.
3. You Want a Quick Way to Boost Sales
Using large postcards can be an effective way to boost sales in the short term. You present an offer (or several) and tack on an expiration date. Using images and phrases that convey urgency can encourage your audience to take immediate action before the deal is no longer valid.
It takes a little planning and design work, but the results can be well worth it.
4. You Have a Story to Tell
Decades ago, postcards were the norm for travelers telling of their adventures to family and friends back home, kids’ activities at summer camp, or friends who live miles away. The postcard has long been a vehicle for storytelling, and the same holds true today.
Using a large direct mail postcard gives you extra space to share a personal story while also extending a special offer to your audience. You can relate your story to your offer and deliver a unique feel that no other media can come close to matching.
5. First Impressions Matter
The only way to make a good impression in a mailbox is to ensure your mailing gets noticed. No one will read your postcard if it doesn’t somehow catch their attention.
Using a large format, like an oversized postcard, can ensure they won’t miss your message in the mail pile.
In addition, you can also upgrade your mailer to a higher quality cardstock, glossy finish, or another embellishment that can add to its attraction. Unique elements can help you stand out even more, so combine size with creativity to earn the traction you deserve.
How Will You Use Large Direct Mail Postcards?
Talk to one of our reps at Las Vegas Color Graphics today and let us help you create, print, and mail a winning large direct mail postcard campaign.