These 8 large format design trends will help you combine size and sights into a compelling piece of promotional material.
Whoever said “bigger isn’t better” probably wasn’t referring to large format printing. With the seemingly thousands of ways people can now advertise in print, it’s almost mandatory to go big if you want to get noticed.
But size isn’t the only concern – you also need a standout design that’s worth plastering in an oversized display.
Good-bye stock photos! People are shunning generic ads and responding more towards promotions that speak to them as individuals. This means using authentic images that truly represent the brand, rather than using pictures that “fit” with a variety of companies.Many marketing experts agree that personalization is essential in rallying millennials to build brand loyalty.
The handmade look and feel continues to gain traction, particularly because of the detail and one-of-a-kind sentiment people associate with handmade items. The artisan mentality is seen in and relished by a large group of buyers that are seeking customized, unique, niche products.
Flat + Pattern
Neither flat design nor pattern play is new, but how you combine the two might be. 2017 ushers in a new way to pair pattern and flat design, helping to break out of sheer simplicity and add a unique, artistic twist that hasn’t been done before.
With artisan design and personalization comes the desire for real elements. Textures and patterns like marble, stone, and plants will make a splash this year, alongside earthy tones like this year’s Pantone creation, Greenery.
Why settle for one bold color when you can get a whole spectrum of them? Gradients aren’t new, but they are making their presence known in 2017. Gradients can add depth and animation to a flat design that practically demands the attention of anyone who comes near it.
There hasn’t been a time in the last couple decades where something retro wasn’t on trend. The past few years have taken us back to the 60s and 70s in forms of large format design trends, but this year you can expect a mix of 80s and 90s throwback. From candid, unfiltered photos that tell a story to bold colors and patterns that are reminiscent of the 80s, you can expect a visual parade of strong, attention-worthy elements.
The comeback of 90s-style large format print trends brings with it a new pinnacle for the collage. Juxtaposing unrelated elements layer by layer to form a complete picture is set to take off this year, only this time it’s acceptable to combine a variety of photos, illustrations, and text into one.
As consumers continue to appreciate the raw, unscripted, and unprepared, the shift to capture authenticity in advertising advances. This, in essence, is entirely the opposite of advertising, as ads are carefully crafted to tell only what they’re supposed to – and nothing more.
But people want to know the brand behind the brand and to do that, companies have formed a sense of reverse branding that ditches the traditional labels and focuses on themselves rather than their products.
Which large format design trends have you noticed this year?
At Color Graphics we’re big on large format printing. From top of the line printing equipment to incredible graphic designers we can keep you on point with the latest large format design trends. Contact us now to get started!