Las Vegas convention printing isn’t like printing collateral or materials for any other show. If you’re paying high dollar to attend a trade show or convention in Sin City, you can’t afford not to have your printed materials dazzle and delight your prospects.
If you’re heading to Las Vegas for a convention or trade show, you’re in for an other-worldly experience.
Las Vegas conventions and shows carry on the Vegas tradition of bold, beautiful, and over the top. Displays are bigger and more elaborate. Creative advertising and marketing abound. It’s a place where only the best and brightest stand a chance to stand out.
Take a look at these seven ways on how you can get your Las Vegas convention printing projects to help you hit the jackpot:
Tip #1 – Don’t Always Rely on the Printer Recommended by the Convention Coordinator
Most conventions make recommendations on service providers, including printers. However, this isn’t always the best option. Consider that some conventions may make a profit if you choose to use their recommended printer. They have their own best interest in mind, not yours.
It’s best to explore other options when it comes to choosing a Las Vegas convention printing provider. Look for one with experience in preparing print jobs for local trade shows, like Las Vegas Color Graphics. We can make recommendations on how to take your project to Vegas level.
Tip #2 – Identify Print Placement Options
Most conventions offer the opportunity to place print ads within the atriums or exhibit halls. You should take care to discover these opportunities to spread your brand presence.
For example, you could use a series of floor decals to create intrigue. Your convention might offer poster space, kiosk advertising, or a chance to place a banner somewhere in the exhibit quarters. Advertising is usually everywhere, so investigate your best opportunities for visibility.
Tip #3 – Hire a Professional Design Agency
Before you say you can’t afford a professional design agency, consider this: your printed materials are going to cost the same no matter who designs them. Would you rather they get the response they deserve because of a good design, or would you rather risk blowing your budget on a lackluster design that doesn’t help you reach your goals?
Tip #4 – Order Well Ahead of Time
The sooner you can order your print materials, the less you’ll have to worry about receiving them on time. Some businesses wait until the last minute to order their print collateral and have to pay extra to ensure they will receive their products before the show. You can save yourself some money and hassle by ordering early.
Tip #5 – Consider Delivery and Setup Methods
Remember, everything you print must somehow be delivered to your convention. Brochures and business cards are easy, but large banners, posters, and other signage could pose some transportation hurdles.
Before you invest in convention printing, think about how you can feasibly move your final products to the exhibit hall. How will you protect your printed materials during transport? How much will it cost to ship it to the convention? How long will it take you to set up your signage, and how many people will you need to allocate for this?
These questions are afterthoughts for many businesses but shouldn’t be. Knowing all the logistics of your Las Vegas convention printing can help you save time and money later.
If you’re heading to a Las Vegas trade show, it’s go big or go home. There is no in between in Sin City. You owe it to yourself to be prepared for some of the steepest competition you’ll ever experience. Finding a good Las Vegas convention printing partner can go a long way in ensuring you won’t leave the city without first having made a positive impression.
If you need some inspiration on how to transform your Las Vegas convention printing dreams, talk to one of our design experts about your upcoming event and let us help you make the most of your next trade show.