While more and more businesses are relying on having their marketing materials online, there is still a great need for printed collateral material. Sales calls are still a big part of business marketing methods and pamphlet printing is absolutely necessary for your sales team.
Pamphlets and brochures are excellent tools for sales and branding. There is nothing like leaving something physical in prospective new business’ hands.
Pamphlet printing can be a daunting task, but there are some tips that can help make the process easier and less stressful. The right materials, the best digital printer, compelling copy, and spectacular images and graphics will help you create a pamphlet that dazzles anyone who sees it. This is the type of item that you want to represent your company to consumers and potential customers.
Compare Several Different Digital Printer Companies
One of the biggest mistakes you can make with any type of marketing item is to pick a digital printer at random, without any research, comparisons, and evaluations. Ask each printing business for samples that are similar to what you want to have printed, and check every individual quote to make sure that each one covers the exact same services and variables.
Ask about how many similar orders they fill each year and how much experience they have with the techniques and processes that you want.
From our article, 10 Things you need to know about Brochure Printing. Click here to read the full article.
Choose a Pamphlet Size That Fits Your Needs
When you order pamphlet printing there are several standard sizes that you can choose from, or you can choose to have a custom size instead although this may cost significantly more. Standard sizes will usually include 8.5 X 11, 8.5 X 14, 11 X 17, and 11 X 25.5. Choose the size that allows you to provide all the desired information and images without crowding.
Remember to consider Mailing from Day One
Before you are ready to order pamphlet printing you need to think about mailing, and this means you also have to consider the folding method that will be used if needed. An irregular size will cost more to mail out because it may not be able to be machine sorted, and a larger pamphlet with numerous pages will have a heavier weight to be factored.
Types of folds for pamphlet printing include:
- Four-panel fold
- Z fold
- Accordion fold
Evaluate the Various Finishing Options to Get the Desired Results
When you are discussing your pamphlet printing needs with a printing company ask about the different finishing options that you can use for your marketing item. Do you want a glossy finish on the pages and a pamphlet that lasts for years? Would you prefer a matte finish on the pages and a glossy cover? All of these need to be considered when you place your printing order.
Know the Purpose of the Pamphlet before You Start
Before you decide on a digital printer or start selecting images and other graphics, you need to know what the purpose of your pamphlet is. Do you want to attract new leads, sell products, or advertise a new product launch? The purpose of the marketing material is the first thing that you need to know, so that you can design the perfect piece for that purpose.
To cover all the bases you might consider designing more than one pamphlet for your business.
Don’t go Overboard with the Fonts
When you are designing your piece and ordering your pamphlet printing you may be tempted to use several different font types and sizes, but don’t do it. At the most, you may need three different fonts. One for a heading, one for subheadings, and one for the main bodies of copy. Too often, people try to add in everything but the kitchen sink and this is a mistake.
When combining typefaces, a little insider knowledge can go a long way. Try combining typefaces from the same designer.
Image Quality is Everything
When you are evaluating a possible digital printer, ask to see what image quality you can expect. The last thing you want is images that are blurry, dark, or less than ideal in other ways. Printing companies today can provide crisp images and clear lines, so make sure that this is what you will get before you make any final decision on who will print out your pamphlets.
When creating designs for print we’ll usually need to use a 300dpi resolution document.
Never Cut Corners or Go Cheap with Pamphlet Printing
Make your design and pamphlet printing the highest quality possible within your budget. If you try to cut corners or go cheap then what you end up with may not be anything like what you thought you ordered. This could mean choosing between not having any marketing materials or being forced to use substandard and poor quality items instead.
What tips can you offer others to make pamphlet printing with great results easier to achieve?