As the 2016 elections loom closer, campaigns are ramping up to secure votes. Part of any successful campaign more than likely includes political flyer printing. Flyers can be handed out door to door in neighborhoods, given out at fund raisers, and distributed to stores and businesses. They are a great tool for any candidate seeking office.
From mayor and state representative elections to governors and the presidential election, 2016 will be inundated with television and radio commercials, billboards, direct mail, and flyers. Being prepared and first to print can give a real advantage to candidates.
Political flyer printing can help any politician wage a winning campaign when managed properly, or this could cost a politician the race if the flyers are not exceptionally designed and the best digital printer is not chosen. Don’t make some of the most common mistakes when it comes to political campaign materials, make sure your flyers represent you perfectly and appeal to voters.
Political Flyer Printing tips
1. Be Clear, Concise, and Uncluttered
Avoid clutter with your political flyer printing. A printing company will print out what you order, it is up to you to make sure that this item is clear, concise, and easy for the voter to read, understand, and remember. If you cannot do this then you may want to hire a graphic designer to help you design the perfect flyer for your political campaign.
2. Choose an Experienced and Professional Digital Printer
Don’t just use the first digital printer that you come across online or in the yellow pages, this can be a recipe for disaster. Even a small typo can cast doubt on your ability to be professional and accurate, making voters wonder what you may miss if you are elected. Pick a professional printing business that has experience with political flyers for the bet results.
3. Be Consistant and grow your Political Branding
Consistency is important with political flyer printing, you want each piece to be identical Try to maintain the same consistency when it comes to fonts, colors, logos, and messages. Eventually voters will recognize your campaign scheme on sight and recognize who you are and what you stand for. Make sure the printer can deliver consistent results every single time.
As campaigns become more and more sophisticated, the branding of campaigns will continue to mirror that of a major corporation. Nothing is done by accident.
4. Be Creative and Unique
Work with a digital printer to get creative and move outside the typical box. Let’s face it, most campaign materials are boring and bland. Often voters who receive these flyers toss them away without even reading them. Make your flyers different and unique, adding personal touches and making your material exciting instead of boring.
Combine colorful graphics with interesting fonts and text to draw in the readers. Flyers are generally small in size and using a large image can make an impressive effect on your materials and the outcome you see from them.
Your graphics and images must be high resolution for the best effects. Use a professional photographer or purchase your images online.
Click here to read our article about designing and printing flyers.
5. Let your Message be Known
When you order political flyer printing, make sure that the final design highlights your message. Voters are more interested in what you stand for and what actions you intend to take if you win the election than they are in your family or pets at home. Make your message and your intentions very clear in your flyers so voters know why they should elect you.
The campaign message must succinctly but compellingly answer the question “Why should the voters vote for me?”
6. Use more than one Design
When you are getting ready for political flyer printing use more than one design. Some voters are more interested in one issue while other voters may have different priorities. Design a few flyers for different voter interests, so that you can target individual voters more effectively and respond to their specific interests and concerns.
Consider your voting district demographics carefully. You may want to tailor some flyers for areas where more senior citizens reside and another for younger voters.
7. Include your Website URL on your Flyer
Combine political flyer printing with a campaign website. This allows you to get a response before the election, and will help you track performance and analyze campaign results before the big election day. Any delay could cost you the election and a website helps you see where voters stand. Be sure to include the link to your website with your political flyer printing.
8. Use a Printer that has Experience with Political Marketing Materials
Only use a digital printer who has experience with political marketing materials. This type of marketing is different in some respects, and if your printing company does not produce campaign materials on a regular basis they may not have the experience and skill in this area that you need. You need quality materials that are perfect in every way, and this comes from experience.
9. Polish up your Image
Political flyer printing can help you polish your image as a politician when you have exceptional materials and a message that the voters care about and respond to. In order to get elected you have to let voters know who you are and why you are running. Flyers will help you gain exposure and recognition, polishing your image and making you a viable candidate for the election.
10. Don’t cut back on Quality Printing
Quality is a top priority with the digital printer that you have chosen. Now is not the time to try and cut back on your costs by choosing the cheapest printing company regardless of the finished quality that they can provide. It is better to pay more and be guaranteed high quality flyers that represent you well in your local community.
Las Vegas Color Graphics is no stranger to political flyer printing. We’ve provided printed material for many different campaigns. Call us now at 702-617-9000 to jump start your campaign.