Your brand’s printed corporate identity is your most valuable asset. Here’s how to leverage that asset to best effect.
Quick: what’s your company’s most valuable asset? Is it your line of products or services? Your staff’s dedication to providing strong customer service? The leadership of your executive board? Guess again — it’s none of those things. It’s your corporate identity. Specifically, it’s your printed corporate identity.
Does that sound strange to you? Perhaps even bizarre? You might think it’s insane to put something as minimal as your printed corporate identity above leadership or staff, but it’s true — and we’re here to show you exactly why this is the case.
This isn’t to say that everything else we mentioned doesn’t play an invaluable role, because the truth is that they do. The truth is though that no amount of great leadership, impeccable customer service, or fantastic product or services is as important as corporate identity. Don’t worry, we’ll put our money where our mouth is — and by the time we’re done you’ll be agreeing with us 100%. Let’s get started.
It’s All About the Brand
So why, in the wide world of business, is your printed corporate identity so crucial to the success of your company? It comes down to one very important thing: your brand. The reality is that businesses with strong branding develop more quickly and pervasively, developing higher levels of recognition and identity awareness, and increasing their engagement figures. Businesses with weak branding can’t build this recognition, which slows or even halts progress in the long run.
This is the pathway towards higher sales figures. Better sales translate into better revenue. Better revenue, in turn, is what ultimately leads to positive growth for a company. All of this hinges on having a strong, consistent brand identity that both existing customers and prospective ones can identify with and recognize at a glance, and one that has positive connotations attached to it.
To have anything but is, essentially, the kiss of death for your business. This is why your corporate brand and how it’s presented to the world is your company’s most valuable and leverageable asset.
The Business of Building Corporate Branding
How does a company ensure that they have a strong corporate brand? It’s not necessarily rocket science, but it does involve a fair share of due diligence. To ensure your corporate brand is strong and healthy, you need to evaluate every last stitch of marketing material you have that inhabits that brand. This goes for both physical branding in offline environments as well as those that inhabit digital spaces in digital advertising online.
Whether it’s the branding on your website or social media presence, your promotional products and advertising materials, your displays and signage, or your business cards, your branding — and your message — needs to be universal and consistent.
Everything needs to pull together in order to support the image of your company, and we mean everything, whether it’s design elements like graphics and type fonts to color palette choice. Your brand needs to speak to your company’s professionalism, to be memorable in a positive way, and to exude power and persuasiveness at all times.
The Eye of the Beholder
Your corporate identity is the absolute culmination of every last perception that the public has about your business. That goes for both existing customers and potential ones. In other words, your brand is your business in the eye of the beholder: your customer.
This makes perception absolutely everything, and the most visible part of the perception of your company is your printed corporate identity.
It’s no longer just enough to slap an okay-looking logo on a letterhead or some business-class envelopes. The process needs to be painstaking and detail-oriented, and you need to ensure that every single point of contact you have with prospects and existing customers reinforces your branding.
This is important on both a direct level and an indirect one. Retail establishments do this extremely well, as they enforce brand awareness down to the way their employees dress. When you think of Target, you think of sales staff wearing red; when you think Walmart, you see the same in blue. It’s unmistakable. This is the kind of attention to detail we’re referring to.
You also think of their unmistakable, iconic corporate logo and branding, which appears on absolutely everything. This is what it means to reinforce your corporate brand in the eyes of the beholder. From the side of their retail stores to their official correspondence to the bag you walk out with after a purchase, their printed corporate identity is inescapable.
The “Printed” Part of Printed Corporate Identity
So where does that leave us with supporting this all-important branding endeavor? In this case, it comes down to the variables you can control: namely, the printed products that contain your logo and other branding. This isn’t just your business cards, your letterhead on your office stationery, your return address on your envelopes, or your branding on your brochures or pocket folders.
The truth is that the places you can leverage your branding through your printed corporate identity are much more diverse than you might think at first look.
Whether it’s notepads, pocket calendars, or personal organizers with your letterhead, vinyl signs for storefronts or convention booths, large-scale banners for promotional events, complimentary items like mugs, t-shirts, tote bags, or Frisbees with your logo emblazoned upon them, your branding belongs printed on everything and everything — not just brochures and business cards.
A high-quality print partner can provide you with these branded materials. Your design itself needs to be professional, iconic, and evocative, and many print companies employ graphic designers on site that can help you either conceptualize or fine-tune your logo or any other branding assets for maximum impact. All you require is to find the perfect print partner for your needs. How hard can that be?
Turn to Las Vegas Color Graphics, the Experts at Printed Corporate Identity
When it comes to providing the best in printed corporate identity and branding, there’s no better choice than Las Vegas Color Graphics. As the Las Vegas Area’s premier community print shop for more than 40 years, we have the kind of experience you can trust to get the job done right not just the first time but every time.
Our skilled and talented graphic design staff can take even your wildest corporate branding dreams and bring them to life in ways you never thought possible. Our full-service print studio features the most cutting-edge equipment for unparalleled fidelity and color reproduction, and thanks to our 24-hour work cycle and fulfillment services, your final product will be ready in no time at all either delivered to their recipients or picked up by your own staff.
When it comes to your corporate branding, take no chances. Place your trust in the most skilled and experienced print partner in Las Vegas to get the job done right and done right away. Contact Las Vegas Color Graphics today to see how we can make your printed corporate identity shine!
