Printing on cardstock can be difficult if you do not have a lot of knowledge or experience in this area, and it is much more complex than using a home printer to print out simple reports in black and white. Cardstock can be used for custom invitations, holiday and greeting cards, business cards, and many other types of items.
When you are considering cardstock for your printed materials, many factors need to be considered. The thickness, coating, type, and even size can make a big difference in the finished results that you get. You want memorable invitations and high quality marketing materials that dazzle and impress.
Consider Thickness when Printing on Cardstock
One of the first considerations when printing on cardstock is thickness. The thickness of this material is measured in points, and the higher the point the thicker the stock will be and the more expensive. Most printers will carry cardstocks in various sizes, from 10 point up to 16 point or 17 point. Talk with your printer to find out what thicknesses they carry.
Custom Invitations Should Have a High Quality Look and Feel
When you send out custom invitations you want them to have a high quality look and feel that impresses your guests. When you are printing on cardstock you have the opportunity to provide an invite that is durable and attractive to look at. A thicker material means that the item you send will have a higher quality feel as well.
A higher quality stock will provide a more luxurious feel, and help keep your invitations in pristine condition for much longer…
From our article, How to Make Your Custom Event Invitations Unforgettable? Click here to read the complete article.
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Cardstock Coatings that Need to be Considered
When you are printing on cardstock there are several coatings that can be used in order to give your items a more appealing look and better protection. If you choose a coating you can add vibrancy, smoothness, or even extra shine, depending on which coating you decide on. Some of the most common coatings include gloss, matte, and high gloss.
The Type of Cardstock Chosen is Crucial
Another consideration when printing on cardstock, whether you are designing custom invitations or marketing materials like business cards, is the type of stock. Every printer will have varying cardstock types available. You will find some that carry textured versions, some offer colored stocks, and it is even possible to get scented products if this is desired.
Some refer to it as card stock, some refer to it as cover stock, some just call it thick paper.
Learn more about cardstock here.
It is possible to find stocks that involve two or more types. You could get textured or woven stock that is also scented, and possibly even colored. Just make sure that the type you choose will work with the overall design and the desired appearance. Check the proof closely before you okay printing, and you may need a hard proof with certain textures just to be sure.
What Will Your Budget Cover?
Be realistic about what your budget will cover when you plan printing on cardstock. Remember that you will usually get what you pay for, and going cheap could cost you dearly. Evaluate where small changes can result in big savings, and let your printer know at the very beginning what your budget is and what you hope to accomplish.
Do some research first, before you even start to create a potential first design. Look at the prices from several printers for the techniques, materials, and services that you may want to include. This will help you set a budget that is realistic in order for you to achieve the objectives that you have, and give you the results that you are hoping for.
Special Techniques like Foil Stamping or Embossing
When you are printing on cardstock there are many different special techniques that can be used to help your items really stand out immediately. Embossing and foil stamping can add elegance and sophistication, and die cutting can help you add another dimension with customized shapes and designs as well.
When you add embossing on invitations this provides elegance and sophistication, and your choices are only limited by your imagination.
Source: Embossing on Invitations, Go from Boring to Spectacular. Read more here.
Talk to the printer that you will be using to see what special techniques they can offer for your custom invitations. Each printer may offer a variety of techniques that can help your items really pop. Ask to see samples of these techniques so that you ensure the right look and feel for your customized pieces.
When you have ordered printing on cardstock in the past what choices did you make?