There are many printed catalog benefits and advantages. This type of item could help you grow your business, increase your customer base and your bottom line. The extra money you will spend on creating and printing catalogs can be counterbalanced by the impact it will have on consumers. The returns … [Read more...] about Are You Missing Out On 9 Fantastic Printed Catalog Benefits?
Catalogs are much more than business tools for selling products. Many businesses think of their catalogs more like magazines designed to encourage readers to peruse to gain ideas on how to make their life easier. Our printed catalog tips will help your items sell and keep your expenses … [Read more...] about 10 Money Saving Printed Catalog Tips you can Use to Cut Costs
One of the first, and perhaps the best known, catalogs in the United States was the Sears, Roebuck and Co. catalog. Publication began in the 1890s and soon after mailing catalogs became an innovative way to sell products. Fast forward to the 21st century and mailing catalogs is still an active … [Read more...] about 10 Big Considerations When Mailing Catalogs
Jef Richards, the Department Chair of Advertising and Public Relations at Michigan State University, said, “Creative without strategy is called art. Creative with strategy is called advertising.” This wise saying holds true for direct mail marketing strategy. Without a specific strategy, you could … [Read more...] about Which Direct Mail Marketing Strategy Should You Use?