Direct mail is alive and kicking, even today in the digital marketing age. In fact, response rates to direct mail are still anywhere from six to nine times higher than in other media, like email, paid search, or social media. Not only that, but research has shown that for every $167 you spend on … [Read more...] about How to Make Printing Direct Mail Postcards a Breeze
Printing and mailing postcards sounds easy enough. You create an offer, print your design, and send your postcards to your mailing list. The mechanics are easy enough to understand, but the dynamics of a successful postcard campaign take some planning and creativity to correctly execute. Use … [Read more...] about Everything You Need to Know About Printing and Mailing Postcards
Every Door Direct Mail tips can be found that cover a wide range of topics and components, from ways to choose the best digital printer to get quality mailers to tips that can help streamline the process or ensure that the mailers are properly prepared for mailing before they are taken to the drop … [Read more...] about 15 Every Door Direct Mail Tips for Success
“If I have a thousand ideas and only one turns out to be good, I am satisfied.” Alfred Nobel said this way back in the 1800s and it still stands true today. In the direct marketing world it takes outstanding direct mail ideas to keep your piece in the hands of recipients and out of the trash … [Read more...] about Direct Mail Ideas to Include in Your Next Campaign
Need a winning combination for your marketing strategy? Try using a well-established method with a more modern approach. Social media and direct mail together can reach your target market and generate new business. In addition to printing postcards and other mail materials, you can combine these … [Read more...] about 10 Terrific Benefits of Combining Social Media and Direct Mail
Great direct mail graphic design sells, but unfortunately much of the direct mail that is delivered every day across the United States falls short. This is true whether a campaign involves mailing postcards or magazines. Fantastic mail that grabs the attention and the eye of the recipient is … [Read more...] about Does Your Direct Mail Graphic Design Sell or Fall Short?