Since there are over 30.2 million small businesses in the US, it’s important that you make yours stand out among the competition. A product sell sheet — a one-page printed advertisement for your product is a great way to do this.
A product sell sheet is intended to engage customers and get them interested in learning more about your business and services. Because you have such a small amount of space to get people excited, you need to make the most of every inch.
Here, we’re going to share some ways that you can get people intrigued by your product sell sheet, so read on to boost your success!
6 Tips for Printing a Product Sell Sheet
1. Use a Catchy, Bold Headline
When someone looks at your product spec sheet, the headline is the first text that they’re going to read. Because of this, you want it to be written in an interesting yet professional font. You also want the text itself to immediately capture reader interest. Some ways to make this happen are:
- Including a surprising and relevant statistic relating to your services
- Using puns and wordplay to give viewers a chuckle
- Making a bold and grand statement (that you prove true in the text underneath the headline)
- Using a quote (especially one from a testimonial for your business)
Remember that the goal of a headline is to make viewers want to read on! They don’t need to convey a lot of information. Keep these headlines to a maximum of one sentence.
2. Images Are Essential for Every Product Sell Sheet
The human eye is naturally drawn to images, especially those that incorporate a lot of color. Because of this, your product sheet needs to have a large image on it that immediately grabs the eye. This image should be the main focal point of your page, and because people will likely notice it before any text, you should place the headline either on top of or beside your image.
Besides this main focal picture, you may be interested in including more pictures on your product sell sheet. However, be careful of using so many images that it confuses the reader or is difficult to navigate. The single focal image is likely enough when it comes to photography — the rest of your visuals should serve a specific purpose. By this, we mean infographics and visual data.
3. Graphics Convey Information
Infographics and visual data are one of the most important aspects of a product sheet. In fact, providing graphics to go with text makes people 323% more likely to understand and remember the information. Infographics are also three times more likely to be shared on social media than other types of content, which is pretty solid evidence that people like to engage with them.
Place these infographics on a different part of the page than the main focal photo. This will ensure that they have the space needed to truly make their point. Bold colors and large, short bursts of texts are great ways to incorporate data into your graphic, but make sure that the color scheme is cohesive and doesn’t clash with the other images on the page.
4. Use Text in Small Chunks
Speaking of text, it should always be used in small chunks. Make sure that you have no paragraphs longer than 3-5 sentences. Keep these sentences short, sweet, and to the point.
If you create a wall of text on your page or try to convey too much information, people aren’t even going to want to pick it up. It will look like a lot of work for them to read and it won’t be engaging enough to keep their attention.
Remember that your product sell sheet is intended to give people a taste of your services. You don’t need to go in-depth with it! Instead, encourage people to contact you or look at your website for more information. When they do, you’ll be able to give them a longer pitch and a fuller understanding of what you’re all about.
5. Bulleted Lists Are Your Friend
While short paragraphs are totally acceptable on a sell sheet, bulleted lists are even better. This is because:
- Bullet points are easy to read and skim
- They don’t require the reader to invest too much attention
- They do a good job of complimenting images and graphics (and can fit into any space on the page)
- You can include more information using bullets because they don’t take up too much space
- Bullet points can be structured in a way that makes them visually appealing on the page
- You can experiment with color. Try making each bullet point a different color (each one will draw the eye and engage the reader anew)
Bulleted lists are also easy to retain because your mind will store each of these ideas individually. Though they all go together, this makes it easier for people to recall the information that was given to them.
6. Print in Full Color
If you don’t invest in color printing, people aren’t going to want to look at your page. They’re going to think that it’s boring, especially when put next to other businesses that used bright colors. Since the human eye is drawn to various hues, it’s unlikely that you’ll get any traffic from a black-and-white sell sheet.
In order for any of the techniques we’ve talked about to be effective, it’s essential that your product sell sheet is printed in full color. Professional business printing services will make this happen at an affordable price. Once your page is printed, you can begin to distribute it and get the maximum effect from your well-designed product sheet!
Print a Product Sell Sheet Today!
While there are a lot of factors that go into creating a product sell sheet, it’s a simple process once you know how to do it correctly. Printing these sheets, however, is even simpler.
Click here to view our digital printing services for your product sheets. Our advanced printing techniques are perfect for ensuring crisp colored images and clean, easy-to-read text.
We look forward to hearing from you soon!