If you’ve ever been to an expo or convention, you know there’s a pretty wide range of effective tradeshow printing jobs. Some booths are engaging and impressive while others are a confusing mess.
If you’re preparing for a show and planning your graphics now, here are a few tips to consider. These pointers should help you get more bang for the buck on your next tradeshow printing job.
Don’t Lose Sight of the Basic Elements of Tradeshow Printing
Technology has made graphic design easier and faster. It has also opened up lots of creative possibilities when it comes to what your printing company can offer in terms of quality, technique, and a finished look.
But that doesn’t mean a few basic principles don’t still apply. Designers should be able to step back and assess their work from several different perspectives – here’s how.
- Put your company name and logo up high, where expo attendees can see it from a distance. Then put it at eye level so passersby see who you are, too. In fact, go ahead and pepper your design in several places with name and logo.
- Trade shows are for discovery, which is why you need to tell people what you do. They may simply be “browsing” the show, and if you do not tell them what your company offers, they will keep on walking past your booth.
- Make your tradeshow printing work for you. Tell visitors to your booth why you are the best company in your field. Stand out and compete before your booth operators ever utter a single word.
- Some attendees may not have time to stop and chat. By putting your website on your graphic display you are offering a way to get in touch or learn more about your company in a quick, non-obtrusive manner.
Beyond the Basics
You may want to add extra features to your tradeshow printing. Here’s how to do that carefully so you don’t end up with a “messy” look to your display.
- They must be professional looking and high resolution because nothing says “sloppy” like a blurry, low-quality picture. Also, keep it simple and straightforward. An expo is not the time to be mysterious or overly creative and ornate.
- Social Media. Trade shows are an excellent opportunity to connect with people on social media. Make your Twitter handle, your Facebook page, or your Instagram name an integral part of the display by working it into the design, but not in a spot that overwhelms the name of your company, your logo, or your tagline.
- Consider lighting to set a mood and make your graphics look super professional so they stand out. Spot lights can accent your logo for an eye-catching look that’s attention-grabbing as well as impressive.
- If pictures are eye-catching, videos have the potential to be even more alluring. Adding motion to your display is pretty easy, too, thanks to flat screen monitors that can be controlled from a laptop.
Ready to learn more about tradeshow printing? Give us a call – we are the experts in design and production in Las Vegas.